Page 16 THE BATTALION
WEDNESDAY, SEPTEMBER 1, 1976
Vegas bulb business up in lights
Southerland named associate director for career ce«
By GARY R. PEDERSEN
Associated Press Writer
LAS VEGAS, Nev. — There are
men who ride around this city at
night, looking for dim spots in the
brilliant landmarks of the gambling
capital of the world.
In their trucks they carry long lad
ders, lots of wire and thousands of
light bulbs to keep the huge and fa
mous casino and hotel signs bright.
These men are the electric sign
company workers, laboring daily in
one of the largest businesses in Las
Vegas.
Each year sign companies pop
thousands of light bulbs into a
myriad of signs. At the same time
they put up new signs, tear down old
ones and in the process dump mil
lions of dollars into the Clark County
economy.
Officials estimate there are five
million light bulbs in the town’s
signs. They are quick to point out
that there also is nearly 100 miles of
neon tubing mixed in there some
where.
The hotels and casinos have for
years strived to outdo their competi
tors when it comes to signs. To have
the tallest, the widest, the heaviest,
the brightest, the most expensive or
whatever was the rage. Out of that
competition came signs nearly 200
feet tall, with sophisticated lighting
gear operated by computers. Caudy
and unique, they loom on the Las
Vegas skyline.
The sign owners once advertised
about how the electricity to run their
signs would keep a housing tract in
power for days.
Then came the energy crisis. The
famous signs of Las Vegas were
dimmed. The sign companies which
maintained them cringed, and so
did the casino owners when they
saw revenues dropping drastically.
“When they turned them back on
after the energy crisis, business
began booming again,” said Van
Tuyl, of Heath Co., a firm which
services a number of Las Vegas
signs.
“Signs are very important to Las
Vegas. Clark County depends on
gambling for its major revenue
source. And for the gambling we de
pend on tourists. They come here to
enjoy the carnival atmosphere of the
city, that’s what they are after and
the bright lights contribute to it.
Frankly, I don’t think Las Vegas
could survive without the signs, he
said.
Las Vegas has two distinct
casino-hotel areas. There is famous
’’Glitter Gulch,” named for its
brightness at night in the downtown
area and the newer, famed Strip, a
loose string of luxurious hotels.
Tuyl said the gulch sidewalk-to-
roof lighting was redesigned to keep
nighttime as bright as the southern
Nevada days.
J. Malon Southerland has been
named associate director of place
ment in Texas A&M’s Career Plan
ning and Placement Office.
The change, announced by De
velopment Director Robert L.
Walker and Placement Director
Louis Van Pelt, will better enable
Southerland to help meet graduating
students’ needs.
Southerland has been coordinator
of educational placement.
“Malon has done an excellent job
in handling educational placement
and helped make the transition from
a separate educational placement
facility. He is capable of assisting in
all placement areas, and the title is
more appropriate for additional re
sponsibility,’’ Walker said.
Van Pelt indicated that Souther
land will maintain his educational
placement responsibilities.
“We are experiencing increasing
numbers of graduating students
seeking services, and their needs
make it necessary for his additional
support in other areas of placement,
especially career counseling,” Van
Pelt said.
A 1965 Texas A&M grad^
holds a master’s degree,
land has been on the univenis
eight years. He worked inj
services for Dr. John Kolii
Dean of Students James P.|
gan and for four years wasassis
the commandant of the Corn
Blacks dominate HIST) enrollmu
HOUSTON — Preliminary en
rollment figures show black pupils
continue to outnumber whites and
Mexican-Americans in the Houston
Independent School District.
School officials yesterday said 41
per cent or 74,502 black pupils were
among the 179,091 attend,
first day of classes this wed I
compares with 68,234 or36b
white and 36,355 or 20.3^1
Mexican-American.
Blacks have outnumbered,'
for the past three years in I
trict.
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