A STITCH IN TIME
After three years of being a boys’ wear buyer for Foleys’ depart
ment store, Glenn Stephenson hung up his towel in favor of the
T-shirt. It’s easy to understand — Stephenson’s colorful shirts and
merchandising techniques have created a unique shopping en
vironment.
THE T-SHIRT GROWS UP
There was a time when T-shirts were worn only on a college cam
pus, at the beach, around the house to work in, or on the soft-
ball field. You still see them there, but now T-shirts are as impor
tant a fashion as blue jeans. You may see them at clubs, dinner
parties, concerts, and even the opera. And you see them on men
and women, young and old. (Incidentally, the average age of our
customer is 23.) However, the T-shirt has not merely grown up, it
has emerged as a significant part of the fashion market place.
THE SHIRT SHOPPE GETS AROUND
The Shirt Shoppe is localized for this area and designed with the
consumer in mind. Once a customer selects the desired pattern and
shirt, the design is heat transferred onto the colorful shirt within
minutes. (You can even watch.) The Shirt Shoppe maintains a stock
of the finest graphic designs in the country and can even do custom
work.
And we have more than just T-shirts — we carry a complete selec
tion of fashion tops, sweat clothing, athletic shirts, nylon jackets
and caps and visors. Members of Greek organizations will find
wooden jewelry, mugs, and other novelty items. A full range of sizes
is available, including children’s.
“It seems that the consumers today are going more and
more toward a casual feel in their dress and appear
ance and the old-fashioned T-shirt look is really coming
back strong ...”
UNIVERSITY SQUARE
COLLEGE STATION