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Fishermen, take note. Texas
A&M University researchers think
Jhey have found out where the mar
ket for seafood lies.
Drs. Samuel Gillespie and
lichael Houston of TAMU’s Mar
keting Department have published
study of consumers’ attitudes to-
vard seafood. The study was sup-
orted by TAMU’s Sea Grant Prog
ram.
Gillespie said the data for the
study was obtained through ques
tionnaire samplings in three Texas
Communities.
“The people surveyed were the
individuals in the household who
typically prepare family meals, ” he
noted.
One of the main findings is that
the status of seafood as a regular
menu item in American families is
considerably less than that of beef,
pork and poultry.
&M horticulturist
uestions ‘bargains’
BARGAINS GALORE! CHEAP!
150% OFF! SALE!
All these signs and ads are
[eyecatching and tempting hut when
jit comes to plant buying
I—BEWARE!
Everett Janne, landscape hor-
[ticulturist for the Texas Agricultural
Extension Service warns, “A bar
gain is only a bargain if you get
something that gives enough per
sonal satisfaction to make you feel it
| was worth the money you spent. ”
To help identify a bargain the
I next time you are in the market for
nursery stock, ask yourself the fol-
| lowing questions:
1. Can you recognize quality nur-
I sery stock? If not, does the firm have
| a good reputation for quality?
2. Are the plants tagged and iden-
j tillable with specific variety names?
3. Are the salespeople able and
willing to offer opinions of what
plants might best fill your landscap
ing needs?
4. Do you have a varied choice of
sizes, colors and shapes from which
to choose?
5. What type of guarantee is men
tioned, and is the salesman willing
to discuss any inquiries you make
about guarantees?
6. Most important of all, does the
plant fit into your landscape plan, or
are you buying it because the price
is cheap?
“If you can give yourself a satisfac
tory answer to each of these ques
tions, in all likelihood you have a
bargain,” contends Janne.
Remember, by the time you’ve
planted it, the initial cost of the
plant is only the beginning. Don’t
forget about the cost of materials
and labor that comes afterward.
Keep this in mind. If a plant dies
or fails to grow and flourish because
of improper handling before you
bought it, it’s no bargain even if it
was given to you. You would actu
ally be losing money on the materi
als and labor you invest later on.
“If nutrition and price were the
only criteria by which meal items
were chosen, seafood (especially fin-
fish) would probably perform much
better in the marketplace,” Gilles
pie explained. “However, the di
mensions of meal preparation ex
tend beyond nutrition and economy
to include preparation ease and the
tastes of the entire family.
“Finfish and shellfish rate poorly
on these areas relative to other
menu items,” he pointed out. “It
doesn’t seem unreasonable, then, to
suspect that consumer beliefs with
regard to the family taste and prep
aration ease are playing the most
significant role in dampening con
sumer choices of seafood as a main
menu item.”
“In other words, if the consumer
sees two items as the same in nutri
tion she makes her selection on the
basis of less important reasons like
the ease of preparing the dish,” in
terjected Houston.
“As a means of increasing con
sumption it would be extremely dif
ficult to promote seafood to the
point that it is perceived sufficiently
more nutritious than products cur
rently recognized as nutritious, ” he
attested.
Gillespie said a more effective
approach would be to improve ease
of preparation beliefs through home
economist food demonstrations and
family taste preferences through
in-store sampling programs.
“Past research suggests that such
recipe demonstrations and in-store
sampling programs where consum
ers have the opportunity to become
involved with seafood is a much
more effective approach to increasr
ing family consumption,” he con
tinued.
“Three additional observations
can be made from the information
we found,” Houston added.
“First, man is a product of his
environment, particularly in his
formative years,” he noted. “If, dur
ing this time, an individual develops
favorable attitudes toward seafood,
his consumption patterns in later
life remains favorable to seafood.
“Second, as an individual im
proves his status in life, that is his
social class, with more education, a
better job, and increased income,
more favorable behavior toward sea
food occurs.” Houston said. “There
is greater consumption of seafood in
restaurants as well as in the home.
Individuals occupying positions in
higher social classes are the primary
consumers of shellfish in the home
and all seafood in restaurants.”
“Finally, only one variable is sign-
ficant in identifying the main con
sumers of finfish,” Gillespie con
tended. “Only growing up close to
the coast plays a role in current fin
fish consumption." People reared
near the coast continue to consume
more finfish.
HARRY D1SHMAN
Sales & Service
603 Texas Ave. C.S. across from campus - 846-3316
~k PRESERVATION HALL JAZZ BAND ★
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8:00 P.M.
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in
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HOW WOULD YOU LIKE TO SAVE
SOME OF YOUR TAX DOLLARS?
YOU CAN!
With a Western National Life
Tax Sheltered Annuity Plan!
MANY COMPANIES OFFER A TAX
SHELTERED ANNUITY PLAN BUT
WESTERN NATIONAL LIFE’S IS
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A Plan specifically designed for YOU!
Look at YOUR advantages with this Plan!
fou have a guaranteed right of withdrawal of
100% of all your total contributions plus inter
est at any time.
Current interest rate of 6.35% Compounded
Monthly. Equivalent to 6.54% per year on
interest accumulations.
Current Interest Rate has increased each year
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plan.
No charge, costs, fees or “loads” whatsoever
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account.
HISTORY OF INTEREST CREDITED
Visiting Israelis give
cotton farmers boost
American cotton farmers may raelis conducting research at A&M.
have a boon coming from two Is- Dr. Hovav Talpaz, visiting assis
tant professor of agricultural
economics, and Itshak Borosh, as
sistant professor of mathematics,
have developed a computer prog
ram that will help increase profits
and cut costs for the farmer when
the project is complete.
“This is a theoretical model for a
strategy of pesticide application,”
Talpaz explained. “This is part of a
huge project that involves en
tomologists, bioehgineers and ag
ronomists in a multi-state area.
“What we want to do is optimize
the pesticide dosage and the
number of treatments,” he exp
lained. “This is to maximize profits
and minimize the cost of treatments
and the damage caused by pests.
“The model is outlined for a
single crop, a single pest popula
tion, a single season and a single
pesticide,” Talpaz pointed out.
“Into this we add the price of pes
ticide, the price of cotton, the dam
age rate per day per pest and the
reproduction rate of the insect pest.
One can also add the immigration
rate, the length of the season and
the initial pest population.
“We developed a computer al
gorithm which takes these paramet
ers as input and gives us optimum
solutions for each case,” he noted.
“The sensitivity of the model can be
checked by manipulating a single
parameter and observing the
change in cost. You can see in a
minute what is the best strategy.”
$3.00 $2.50 $2.00
$4.00 $3.50 $3.00
Tickets may also be purchased at Memorial Student Center Box Office,
first floor Rudder Center. For further information call 845-2916.
A TAMU Special Attraction
Bee’s
Knees
HOW YOUR MONEY ACCUMULATES
IN WNL’S TSA PROGRAM
(ASSUMES $100 MONTHLY DEPOSIT)
Years
Guaranteed
Minimum
Estimated
In
Actual
Withdrawal
Withdrawal
Plan
Deposits
Benefits*
Benefits* *
1
$ 1,200
$ 1,226
$ 1,243
2
2,400
2,501
2,566
3
3,600
3,827
3,977
4
4,800
6,000
5,206
5,479
5
6,640
7,080
10
12,000
14,719
16,797
15
18,000
24,039
30,134
20
24,000
35,108
48,440
25
30,000
48,254
73,565
30
36,000
63,868
108,050
35
42,000
82,412
155,381
40
48,000
104,436
220,345
1968
1969
1970
1971
1972
1973
1974
5.00%
5.25%
5.50%
6.00%
6.25%
6.43%
6.54%
UNDERWRITTEN BY:
WESTERN NATIONAL LIFE
INSURANCE COMPANY
* Guaranteed Minimum Withdrawal Benefits
Based on Guaranteed Interest Rate of:
4% per annum for the first 10 policy years
(Above rate is Maximum Allowable in Texas)
3 1 / 2 % per annum thereafter
**Estimated Withdrawal Benefits
Includes in addition to the guaranteed
interest rates excess interest as declared
annually by the Board of Directors of the
Company. Total interest payable for 1974
is 6.35% compounded monthly producing
an annual equivalent yield of 6.54%
At Retirement -
Your accumulated amount may be converted
to a guaranteed monthly lifetime income of
your choice at the guaranteed rates in your
policy. If current annuity rates are more
favorable at retirement than the policy
guarantees, your annuity income would be
based on the current annuity rates.
FOR INFORMATION CONTACT:
W. N. Flop Colson
Phone 823-5123
Box 3086
Bryan, Texas 77801
TOM*
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