CoIWr* SUtion, Ttna Wednesday, Jane », 1972
THE BATTALION
Management emphasized by A&M agricultural economists
THRALL—It may be an over
used word as far as some agri
cultural producers are concerned,
but “management” was given
farther emphasis here last week
at the 10th Annual Stiles Farm
Foundation Field Day. Some
IJHQQ people attended.
"Management’* was highlight
ed during a formal program by
two agricultural economists from
A AM, Dr. Ronald Kay and Dr.
John Hopkin.
Kay, whose specialty is farm
management, noted that manage
ment (which he defined as deci
sion -making) is considerably
more important .today than 20 or
M years ago. He gave these rea
sons:
1. There are more decisions to
be made today.
t. More is loot in terms of
dollars and cents from a poor
decision.
S. More of today's decisions
are "money” decisions.
4. Some people are becoming
better managers — competition
is getting stiffer.
In offering his suggestions for
Improving management, the as
sistant professor stressed two
items—more desk time and being
Dr. Linder
to receive
Navy grant
Dr. John 3. Linder of AAM’s
Electrical Engineering Depart
ment has beep awarded a $30,-
000 grant by f|w Office of Naval
Research for Specialised studies
in solid state electronics.
The project, entitled “Implan
tation of Ions into Various Ma
terials,” is expected to produce
data which will have application
in design of infrared detectors,
noted Linder, an associate pro-
, feasor, r
He said the one-year study will
be monitored by the Naval Elec
tronics Laboratory at San Diego.
receptive to change.
"Producers need'to spend more
time at their desks to plan and
organise and to keep records,”
emphasised Kay. “Planning and
organising will become even more
critical in the future. More Ume
must also be spent in the mar
keting of agricultural products.
Farmers spend too much time
producing and not enough time
marketing.”
, In discussing changes in agri
culture, the economist pointed out
. -Pearson ig^ted
" to give lectures
*:
Dr. John EL Pearson, dean of
AAM College of Business Admin
istration, hag been invited to
conduct a serfes of management
lectures next! month in Cali,
Colombia. \
Dean Person will be the fea
tured speaker for a program
specifically concerning organisa
tion motivating relationships.
The program is sponsored by
the Institute Colombia no de Ad-
mnistracidn, which is,similar to
the American Management Asso
ciation in the United States, Dr.
Pearson explained.
“The purpose of these lectures
is to focus attention on the most
recent findings, of both profes
sional practitioners and business
scholars, in the development of
behayiond or psychological skills
needed to manage human re
sources in different types of or
ganisations,” the dean noted.
In addition to having his ex
penses for participating in the
program paid by the Colombian
erganisation, Dean Pearson will
visit several different industries
la the Sduth American country
as the guest of institute officials.
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that producers should take a
close look at all technological
changes and should consider
those changes that are worth
adapting. "Do not be the first
to jump in without careful con
sideration of a change. On the
other hand, don’t be the last one
to make a move.”
Hopkin, who servea as Stiles
professor, aimed his remarks at
financial management. “Manage
ment skills must be especially
high today with most farms op
erating on borrowed capital A
‘cash flow budget’ is a moat cru
cial management tool, and farm
ers should become accustomed to
adapting such a budget,” Hopkin
emphasised.
In addition to citing the need
for increased skills to financial
management, the professor also
pointed to the growing liquidity
problem of many farm opera
tions—the need for cash when
cash is needed. ’The annual re
payment of farm loans in Texas
is higher than total gross sales,”
he noted. "This means that many
fanners are paying off last
year's loan this year."
The average debt per farm in
the state has increased 10 times
from 1950 to the present, added
the economist. Today the debt
level per farm is 20 percent of
the total farm investment.
In discussing future change
and farmers’ quests for increased
operating capital, Hopkin ex
plained that leasing of machin
ery, land and farm animals,
merging of operations, limited
partnerships, and corporations
offer some possibilities. In addi
tion to increasing operating cap
ital, such actions also have the
potential for increasing the level
of management which is so criti
cal today, he added.
On a tour of field demonstra
tions, earlier in the afternoon,
visitors heard discussions on pas
ture grasses, use of TemJk in a
cotton pest management pro
gram, grain sorghum, sunflowers,
swine waste disposal, loose stack
ing and processing hay, and dou
bling calf gains with improved
grasses.
The Stiles Farm, established
in 1961, operates as a demonstra
tion farm for the Central Texas
Blackland area. It is designed to
demonstrate research proved
practices through guidelines of
the Blackland Income Growth
(BIG) program which encom
passes a 85-county area.
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