BATTALION
Wednesday, July 29, 1970
College Station, Texas
Page 3
TSTA official-teacher
wants to feel the pulse
(r of
acili-
ever
mily,
:s
cation
!dcM
MU,
Lloyd R. Bell is a Texas State
Teachers Association official
teaching college this summer be
cause he wants “to get back in
and feel the pulse.”
Bell, director of TSTA’s Divi
sion of Public Relations and pres
ident-elect of the National School
Public Relations Association
(NSPRA), is a summer instruc
tor in the Department of Educa
tion Administration here.
His graduate-level course in
school-community relations has
29 administrators, teachers and
graduate students enrolled for
the three-week three-hour a day
session.
Bell is stressing the “practical
approach to PR.”
He thinks schools should ad
mit the bad and inform about the
good within education.
“The time has come to forget
about publicity only. In the past,
we in education have been prin
cipally interested in publicity to
tell our school story,” Bell said.
"We must have a two-way flow
of communications. Feedback is
critical. We must learn to roll
with the punches.”
Bell contends mass media is not
"anti-education” but have a gen
uine concern and interest in pub
lic education.
Informing the public about
Texas education and working for
better schools is Bell’s job. It’s
what he emphasizes in the course
here.
“Sputnik changed education in
the U. S.,” he believes. “Our
school systems were attacked by
everyone. In my opinion, we were
way ahead. We just had not told
the story.”
Not telling the story has cre
ated some false ideas, Bell sug
gests.
“We have an education system
in Texas that beats California.
However, California has told the
story, we have not,” he noted.
Today’s society leaves little
time for personal communication,
Bell observed, even though the
best communication is from per
son to person.
He suggests Texas schools co
operate more with the mass news
media, as well as districts start
ing production of their own pub
lications for internal and exter
nal use.
Bell speaks to many workshops
for educators, but this is his first
college teaching job. He contends
the summer teaching here, which
he is doing during his regular
vacation, is getting him ready for
NSPRA responsibilities.
Bell hopes to teach similar
courses in the future.
He seeks to “promote the prog
ress of education in Texas”
through TSTA, NSPRA and oth
er means.
Before joining the TSTA head
quarters staff Bell served six
years as a high school instructor
of public speaking and debate in
Joplin, Mo., and Dallas. He also
has nine years as an elementary
and junior high school principal
in Dallas.
He received a B.A. degree in
1948 from the University of Mis
souri and a master’s in education
from SMU in 1954.
Bell is listed in Who’s Who in
the South and Southwest. He is
a member of various educational
groups and at present is a mem
ber of the National Education
Association’s Press, Radio and
Television Advisory Council.
He will assume the presidency
of NSPRA in July, 1971.
A man with extensive world
travel, he serves as TSTA’s travel
consultant.
Demand for mail great
i USO is like a letter from home’
By Walter Parsons Jr.
Special to Battalion
The new slogan, “USO Is Like
A Letter From Home,” was given
special meaning recently by USO
staffers in Vietnam, who report
that the demand for “Mail Call”
letters is still greater than the
supply.
There’s still nothing really like
Area youngsters
to play in drama
Thirty-two Bryan and College
Station teenagers will become
acquainted in July and August
with a late 19th Century art form
rare seen any more except in TV
ads.
They will participate in the
Premiere Players’ production of
“Love Rides the Rails”; or “Will
the Mail Train Run Tonight?,”
a melodrama complete with hero
and heroine to cheer and villains
to boo and hiss.
Bob Wenck, director of the
Texas A&M Aggie Players-affili-
ated summer teenage company,
announced the 12-member cast for
the Aug. 13-15 play.
Kathy Lofgren will play Mrs.
Hopewell, mother of the heroine;
A&M to receive
research grant
for space shuttle
The university has received a
$100,000 grant for continuation
of its “space shuttle” research
for the National Aeronautics and
Space Administration’s Manned
Spacecraft Center.
Harry Whitmore, director of
Texas A&M’s Space Technology
Division, said the space shuttle
project is part of NASA’s study
for an earth-orbital laboratory.
Whitmore noted the project in
volves design, testing and aero
dynamic studies for a reusable
craft which is a combination of
an airplane and spacecraft.
The $100,000 award provides
support for the project for the
remainder of this year.
Cheri Lindquist, the heroine Prud
ence Hopewell; Danny Foster, the
villainous Simon Darkway ; Mark
Elmquist, hero Truman Pen-
dennis; Billy Smith, the hero’s
sidekick Harold Stanfast; Karl
Freund, Darkway’s aide Dirk
Sneath.
Also, Jean Burch, Carlotta
Cortez; Marcy Roman, Fifi; Gary
Sprott, Fred Wheelwright; Jeff
Graves, Dan; Joyce Bowden, Beu
lah Belle, and Gary Williams, the
officer.
Crews include Stacy Graves,
Laura Barker, Susan Maxwell
and Martha Basset on house and
publicity; Sarah Benedict, Terri
Seville and Suzi Johnson, cos
tumes; Susan Elder and Maggie
McGraw, lights; David Walsh,
sound; Martha Van Bavel, Mar
tha Hanna and Becky Barker
props; Paul Cohen, Nestor Bot-
tino, David Roop, John Elmquist
and Tom Grady, sets, and Charles
Covington and Susan Maxwell,
piano players.
“The medodrama is a legiti
mate art form of the late 19th
Century,” Wenck said. “This one
is something of a ‘put on,’ but
we’re going to follow the format.”
The Guion Hall staging will in
clude traditional meldodrama ar
rangements including roll-down
curtain, traditional drops and
footlights.
Casting for “Love Rides the
Rails” was completed Tuesday.
Premiere Players will rehearse
Monday, Wednesday and Friday
afternoons and crews will work
Tuesdays and Thursdays.
The Premiere Players is spon
sored for non-college teenagers by
the C. K. Esten-directed theater
arts section of the A&M English
a letter from home and this is
an SOS to help fill the void, says
Walter H. Parsons Jr., chairman
for Bryan-College Station USO
Area 20.
Because of military restrictions,
USO does not give out the names
and addresses of individual serv
icemen, Parsons notes. However,
each club in Vietnam and Thai
land has a special “Mail Call” box
in which letters for servicemen
are displayed. Servicemen wish
ing to correspond with the writ
ers of the letters may copy the
writer’s address and respond.
Parsons says anyone who
would like to correspond with
servicemen in Vietnam and Thai
land may do so by addressing
their letters to the directors of
any of the USO Clubs in these
countries. A note, “For Mail Call,”
placed in the lower left hand cor
ner of the envelope will insure
immediate placement into the
“Mail Call” box.
Postal regulations prevent the
addressing of envelopes to “Any
Serviceman,” but this may be used
as a salutation at the beginning
of the letter, the local USO offi
cial explains.
Servicemen are deeply hurt and
disappointed when the writers of
such letters do not reply when
they have indicated that they
would do so, he adds. Therefore,
the sincerity of such offers are
extremely important and should
be followed up with a reply.
Some letters are read over the
air on “USO Showtime” over the
American Forces Vietnam Net
work in Saigon. By writing to
USO, servicemen in the field may
request the name and address of
the writer whose letter is read
on the air. The program has
sparked many such requests, and
the USO staff is hard pressed for
the names and addresses of po
tential pen-pals.
Persons wishing to submit their
names and addresses for service
men writing to the radio program
may do so by directing their let
ters to USO Showtime, c/o the
USO executve office in Saigon.
“For Mail Call” on the lower left
hand corner of the envelope is
also recommended.
1970
4t\
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