THE BATTALION Page 4 College Station, Texas Tuesday, April 1, II; No. 1 In College Sales Fidelity Union Life Insurance Company 303 College Main 846-8228 Ag Nine Drops Two Games Off SWC Pact A pair of losses to Texas Chris tian in Fort Worth this past weekend has dropped the Aggies two full games out of the lead in the Southwest Conference base ball chase. Coach Tom Chandler’s base- ballers split a doubleheader with •'.4 gtm £» tm-ties uniberBitp men’* toear 320 University Drive 713/846-2706 College Station, Texas 77840 the Horned Frogs Friday and then lost a single game Saturday. TCU won Friday’s opening game 7-6 and Saturday’s contest 10-2 while the Aggies took Friday’s second game 8-5. THE AGGIES are now 10-2 for the season and 4-2 in SWC action. Texas leads the conference with a 6-0 mark followed by Rice with a 4-0 record. Following A&M in the SWC race are Texas Tech (2-1), TCU (2-4), Baylor (1-5) and Southern Methodist (0-7). After jumping away to a seem ingly safe 5-0 lead in the first game of the series, the Aggies had the roof cave in on them. A pair of errors paved the way as LOCKHEED is offering professional opportunities for 1969 graduates in ELECTRONIC ENGINEERING, COMPUTER SCIENCES, MATHEMATICS, GEOPHYSICS and PHYSICS When you work for the Houston Aerospace Systems Division of LOCK HEED, you can make measurable contributions to your nation’s space exploration effort. You will be able to utilize your educational capabilities and provide solutions to space technology problems. You will live in a community which offers excellent living conditions, recreational activities, and cultural opportunities. You can pursue your graduate or other educa tional courses at nearby universities and colleges under LOCKHEED’S generous tuition plan. We invite you to schedule an interview with our representatives who will be on campus on APRIL 8 LOCKHEED ELECTRONICS COMPANY A Division of Lockheed Aircraft Corporation 16811 El Camino Real, Houston, Texas An Equal Opportunity Employer Steve says advertising raises prices, P ? .i H I ■ m & P TCU roared back in the sixth inning for five runs to tie the game. A&M, which had taken the ini tial lead on a two-run homerun by Pete Maida in the second and a three-run blast by Bob Arnold in the fifth, got their third home- run of the game to take a 6-5 lead in the top of the ninth. Dave Elmendorf, A&M sophomore out fielder, had the ninth-inning clout. TCU CAME back in the bottom of the inning to work Aggie relief pitcher Walter Varvel for a walk with the runner moving to second on a sacrifice. Varvel got Jeff Newman on strikes for the second out but a walk to Bill Ferguson put two runners on base. Rick Rickard then lined a hit to left center to drive home both TCU runs. The Aggies 12-hit attack was paced by Boyd Hadaway with three and Arnold with two. COACH CHANDLER’S base- ballers struck for eight runs in the fourth, fifth and sixth innings to come from behind to record their win. The Aggies picked up three in both the fourth and sixth and three in the fifth. TCU which led 2-0 and 4-3 could never catch the Aggies after the fifth inning. Hadaway and Arnold eacl\ had two hits in the game for A&M while Eddie Vaughn contributed a two-run pinch-hit homer. DAVE BENESH used strong eight-hit pitching to record the win while Stan Chick came on to supply the needed relief in the seven-inning game. Chick came on in the final inning to stop a TCU rally with the help of a double play started by third base- man Mike DeNiro. In the third game of the series, it was all TCU as the Horned Frogs erupted for four runs in the first inning and were never headed. Water Polo Match Set Here Tonight The Aggie water polo team has a match with the Des Moines YMCA team tonight at 7:30 in the P. L. Downs Natatorium. Last season Des Moines was the national YMCA water polo champion. A&M will be using the match to get ready for the National In vitational Tournament in New York City on April 17-19. But how come that color TV set his fraternity just bought costs *300 less than it used to? Ten years ago, a typical 21-inch color TV set sold for $700. Today, you can get a comparable set for under $400. With a lot of improvements, to boot. Like automatic fine tuning. And less need for servicing. What brought the price down so dramatically? Many mil lions of dollars of advertising, mainly. Weren't there a lot of technological improvements, too? Yes. But they might have actually added to the price—without the vast increase in sales, and volume production, made possible by this advertising. Maybe you, like Steve, think advertising raises prices, favors big outfits, helps keep useless products on the market. But actual cases prove just the opposite. Advertising lowers prices (like color TV.) Encourages competition. Promotes new ideas. (Contac, for instance.) Helps the imaginative little guy catch up (like Diet Rite Cola, who beat the big cola companies with a good product ...and advertising.) Interested? Write us. We’ll gladly send you more facts about advertising. You'll find they speak for themselves. In the meantime, keep an open mind. ASSOCIATION OF INDUSTRIAL ADVERTISERS, 41 EAST 42nd STREET, NEW YORK, N.Y. 10017. BOB LONG started the game for A&M with a first inning homerun but that was about all the offense the Aggies could muster for the day. They did score another run in teh third and had two hitsb y Mike DeNiro but it wass all for naught. TCU, which manhandled the Aggie pitching for 12 hits, added to their total with three in the third, two in the fourth and one in the eighth. BOB SHAW relieved TCU starter Rod Monahan in the sec ond and pitched one-hit shutout ball the rest of the way. The Aggies are off this week and return to the field Monday in San Antonio against St. Mary’s. A&M plays Notre Dame in San Antonio Tuesday and then has a weekend SWC series at home against Texas Tech. JVtl N ISKIRll Garden of Edenwise Eve’s wardrobe costs a lit tie more these days—a factoi that bears directly on ever) young husband's financial security. True, you may not be a young husband. Yet. Sta tistically, however, the odds are heavily against the per manency of that condition And it's smart to plan now- before the wife and family make the scene. Here’s one way. Invest in a life insurance program that can provide the foundation for a solid financial structure Remember, the earlier you start, the less coverage costs and the more security you] have a chance to build. ITS GONE Dave Elmendorf connects for a ninth inning homerun against TCU in the first game of Friday’s doubleheader. Elmendorf’s blast put A&M in front 6-5 but TCU came back in the bottom of the inning to win 7-6. (Photo by Mike Wright) So phone our office today Or stop by and let’s talk about it. In the meantime give a thought to the figleaf—and how comfortable it feels to be covered. A&M Golfers Increase Grip On SWC Lead The Aggie golf team defeated Texas Tech S 1 /^- 1 /^ here Saturday to move into firm control of first place in the Southwest Confer ence with an 11-1 mark. The Aggies were paced by Richard Ellis, who fired a two- under-par 68 and Reggie Majors with a 69. Tech had beaten Texas 4%-114 earlier in the sea son while the Aggies had dis posed of SMU 514-14. 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