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It’s An Ad World
byjim Earie Trinity Host Meet
Some folks feel like the John Birchers are right when
they preach that America is being secretly invaded by
communist forces.
What they fail to see is that a much larger and more
blatently open force already has the county stupefied,
brainwashed or living in abject fear, whichever you prefer.
That force comes from the brains of Madison Avenue
ad men and is openly flaunted on millions of TV sets.
They brought in some nut on a white horse a while
back who races around suburban neighborhoods invading
private property and doing his devilish work putting laun
dries out of business. This is a direct stab at the small
businessman, the frontiersman of America’s economic child
hood.
These ad men have filled our used car lots with animals,
birds and fish. It is no longer necessary to visit a zoo
to get next to nature. A man takes his life in his hands
when he steps in amidst uncaged cougars stalking frantic
impalas, and mustangs running around loose leaving piles
of work for street cleaners. Can you imagine a mus
tang with a tiger in his tank? There are slashing baracu-
das, and almost everywhere one looks he sees tiger paws.
If you’d like to leave the animals alone and get involved in
a demonstration (which seems currently popular) you can
join the Dodge Rebellion.
Coming out of the car lot, we get run down by an
other nut on a horse rushing a jar of instant coffee to a
helicopter that will deliver it to a boat that will deliver
it to a genuine Iroquois long-distance runner who ought
to run up and throw it in the face of that rich pampered
white man who drinks only his own product.
From the other direction we get hit by an old fellow
named Olson who is running around with an empty coffee
cup and swearing he’ll kill “that damn woman who is so
busy making coffee for other people” that she hasn’t the
time to stay home and make him a cup.
Did you know that Madison Avenue has it fixed up
so you can be socially ostracized for using the wrong soap
and that your teen-agers likely will grow up with bad-
breath traumas unless you stock six different kinds of
mouthwash? You can easily get around this problem.
Give the kid a Fresca and he’ll freeze up so fast he won’t
smell. Even if he does, people won’t be able to recognize
who it is because of the blizzard raging around him.
The ad boys have turned a monster loose on us. They
have liberated a pied piper in Levi Sta-Prest slacks wear
ing Brylcreem on his hair, guzzling Micrin and chewing
Certs who is leading all our young women out of town for
glory only knows what purpose.
We have been assaulted with plastic shields flying over
waxed floors, doves diving through kitchen windows and
firemen chasing white tornadoes while climbing over ceil
ing-high washing machines, which is a good trick in
itself in a one-story house.
To top it off, the ad men have spread a true-to-life
pestilence among our population. It’s a new disease called
“the blahs.” They didn’t just invent it. It arose spon
taneously when the first commercial TV program hit the
air.
The cure isn’t aspirin, a buffered product, a powdered
product or any facsimile. The cure is a swift motion of the
hand (either hand will do) that turns the OFF-ON switch
on the Madison Avenue midwife to the OFF position and
a following swift motion of the feet that carries a victim
out into his back yard to water the lawn for a few minutes
or just look at his flowers. If it’s nighttime, install out
side lighting.
—Richard Cook
For Administrators In Jum
Z=A/Z.l.£ *14*1
“It’ll be a waste of experience for us to be sophomores next
week with no freshman in need of our guidance!”
House Brings End
To Rent Subsidies
Texas A&M and Trinity Uni
versities will host a two-week
training session for academic ad
ministrators, with three years of
experience or less, this summer.
The official name of the sem
inar, which is sponsored by the
Association of Texas Colleges and
Universities and the Coordinating
Board of the Texas College and
University System, is Summer
Seminar for New and Prospective
Academic Administrators.
The seminar will be hosted by
A&M June 25 - July 1 and will
then have sessions on the Trinity
campus July 2-8.
Jack W. Humphries, associate
director of the seminar, said that
all of the sessions at A&M will be
in either the Memorial Student
Center or the Richard Coke Build
ing.
The forty participants at the
seminar will be selected by a
Selection Committee on Applica
tions from nominations of the
presidents of the respective insti
tutions.
“There will be all types of par
ticipants at the seminar,” Hum
phries said.
“Among our first nine nomina
tions were six college deans, one
college president and two admin
istrative officers.”
Humphries said that probably
half of the participants will have
their doctorate degrees.
cision Making” will be the-
of Dr. John A. Peoples, pr^
“The participants will receive
no college credit for attending the
seminar but it will look good on
their record,” Humphries said.
Presentation of papers, case
studies, field trips, group discus
sions and individual research and
study will be included in the semi
nar’s program.
“The seminar will feature pres
entations and discussions led by
nationally recognized authorities
and practitioners in academic ad
ministration,” Humphries said.
of Jackson State College at;-
son, Mississippi, while Dr. $•
vey Umbeck, president of ^
College in Galesburg, Illinoj,,,
speak on “Budgeting and Fi«
Planning”.
“The Texas Coordinating ft,, I
— What It Is and What It I, I
To Be” will be the topic of:
Jack K. Williams, commissi;
of the Coordinating Board of
Texas College and Univen
System.
Dr. Vern Alden, president of
Ohio University, will speak on
“The Responsibilities of the Pres
ident of a Developing Institution”,
while Dr. James R. Connor, as
sociate provost of Northern Illi
nois University, will speak on
“The Academic Administrator and
the Budgeting Process.”
Dr. Frank W. R. Hubert,!
of Texas A&M’s College ofl
eral Arts, will serve as Chain:
of the Advisory Committee:
as Coordinator for the semk
/. E. Departnml
Honors Freshn
Ml
Bulletin Board
WASHINGTON UP) _ Presi
dent Johnson’s “Great Society”
program broke even in two fights
Wednesday as the House voted to
end rent subsidies and almost, but
not quite, halted the model cities
program.
And an administration program
to hold down the national deficit
by selling government-owned
mortgages and other securities
was curtailed to the tune of $2.35
billion.
All these administration pro
jects were included in a $10 bil
lion omnibus appropriation bill
sent to the Senate after being
chopped up by a coalition of Re
publicans and conservative Dem
ocrats strengthened by last year’s
congressional elections.
The roll-call vote on passage
was 347 to 56.
Cut from the bill financing 20
federal agencies, including the
Department of Housing and Ur
ban Development, was the entire
THE BATTALION
Opinions expressed in The Battalion
are those of the student writers only. The
Battalion is a non tax-supported non
profit, self-supporting educational enter
prise edited and operated by students as
a university and community newspaper.
The Associated Press is
republication of all news
entitled exclusively to the use for
dispatches credited to it or not
otherwise credited in the paper and local news of spontaneous
origin published herein. Rights of republication of all other
matter herein are also reserved.
Second-Class postage paid at College Station, Texas.
Members of the Student Publications Board are: Jim
Lindse
Arts ;
A McDonald, College of Science; Charles A. Rodenberger,
College of Engineering; Dr. Robert S. Titus, College of Vet
erinary Medicine; and Dr. Page W. Morgan, College of Agricul
ture.
The Battalion, a student newspaper at Texas A&M is
published in College Station, Texas daily except Saturday,
Sunday, and Monday, and holiday periods, September through
May, and once a week during summer school.
MEMBER
The Associated Press, Texas Press Association
Represented nationally by National Educational Advertising
Services, Inc., New York City, Chicago, Los Angeles and San
Francisco.
Mail subscriptions are ?3.50 per semester; $6 per school
year; $6.50 per full year. All subscriptions subject to 2%
sales tax. Advertising rate furnished on request.. Address:
The Battalion, Room 4, YMCA Building, College Station, Texas
77843.
Publisher Texas A&M University
Editor - Winston Green Jr.
Reporters Pat Hill, Bill Aldrich,
Sports Editor Gary Sherer
Sports Writer Jerry Grisham
Staff Photographer Russell Autrey
SENIORS
We do APPRECIATE YOUR BUSINESS, and
we want you to know it.
PASS THE WORD ALONG, MEN-best deals
buying and selling books-supplies for generation after
generation of Aggies.
LET US SHOW OUR APPRECIATION, SEN
IORS. Come on in one more time, and let us
buy your books one more time. We’ll pay the best
price—as always and shake your hand one more time.
LOUPOT
$40 million requested for future
commitments for the rent subsidy
program.
The House Appropriations Com
mittee previously had approved
only $10 million. Left in the bill
was $5 million to finance subsidy
commitments already made.
The rent program, born two
years ago and financed previously
with $32 million, was designed to
encourage construction of private
housing by supplementing rental
payments for eligible low-income
families.
TODAY
El Paso Hometown Club will
meet in room 3-C of the MSC
at 7:30 p.m.
Amarillo-Panhandle Hometown
Club will meet at 6:30 p.m. at the
Chicken Shack in Bryan.
“The Academic Administrator:
Distinctive Characteristics” will
be discussed by Dr. John Corson,
consultant to the secretary of the
Department of Health, Education
and Welfare, and “Internal Power
Structures on the Campus” will be
discussed by Dr. David C. Knapp,
director of the Institute for Col
lege and University Affairs of
the American Council on Educa
tion.
“A Rationale for Academic De-
Larry A. Bowles of LaGm
was named Outstanding Fie
man in the Department of Ini
trial Engineering at last mt
Alpha Pi Mu banquet here.
Bowles, who posed a 2.4 pi
point ratio last semester, i
chosen on the basis of schola;
achievement and cooperative:
by the A&M chapter of the
tional honorary society for inc
trial engineering.
Fort Bend County Hometown
Club will meet in room 3-A of
the MSC at 7:30 p.m.
Lavaca-Dewitt Hometown Club
will meet in room 301 of the
MSC at 7:30 p.m.
Waco Hometown Club will meet
in the YMCA at 7:30 p.m.
CASA CHAPULTEPEC
BIG 4 DAY SALE—THURS., FRI., SAT., & SUN,
Fiesta Dinner
Guacamole Salad, Beef Taco,
Two Enchiladas, Tamale and
Chili, Beans, Rice, Tortillas
and Hot Sauce, Dessert.
Itegiilar
$1.50
TACO DINNER
Two Beef Tacos, One Chili
Con Queso, Guacamole Salad,
Tortillas and Hot Sauce,
Dessert.
Regular
$1.25
99c
1315 COLLEGE AVENUE
OPEN 11:00 A. M. CLOSE 10:00 P. M.
PHONE 82241’!
PRICES GOOD THURS. - FRI. - SAT. MAY 18, 19, 20.
I SNOWDRIFT |
SUNFARM
J. w.
COFFEE
EGGS
With $5.00
or More
Purchase
U.S.D.A. Grade “A’ :
With $10.00 Purchase of More
^ ^ C 5 >u P on Expires May 20, 1967 ”
-rtiir" r~ -o"
Large
Doz.
37
c
U. S. Choice Beef
Banquet Frozen Cream Pies 29- B «ston r 0 ii Roast»
65
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