Aggies Invited To ‘February Frolic’ Saturday At TWl
Che Battalion
Weather
:£ Wednesday—Cloudy, rain in,the after- £
£: noon. Winds southerly 10 to 15 m.p.h.
ij;: High 58. Low 41.
£ Thursday—Cloudy to partly cloudy •:::
j:j: late afternoon. Winds northerly 15 to £
£ 20 m.p.h. High 53. low 46. £
•.***i*r*>'*x*x*r*x‘x*x»!*x*x\*x*x*i%*x*!*x‘i*>!*x***x*^i;x*x%*x%%*x*xv.*’»
Volume 61
COLLEGE STATION, TEXAS TUESDAY, FEBRUARY 21, 1967
Number 404
k.S
St.
572
Own
ce
y
ink
;S
<as
^0.
Wednesday Is ‘A&M Day’
Houston Stock Show
Ag Band Named
Lead Parade Unit
It-
MARY FRANCES RUBLE CHOSEN
Mary Frances Ruble of Bertram gets a helping hand from
1967 Aggie Sweetheart Kathi Austin shortly after Miss
Ruble was announced as the Sophomore Class Sweetheart.
The ceremonies took place during intermission of Satur
day’s Sophomore Ball.
Dallas Consultant Explains
Use Of Specialty Advertising
DONALD R. JANACEK
Battalion Special Writer
Steven F. Sellers, a specialty
advertising consultant of the J.
Hugh Campbell Co. in Dallas,
lectured Monday to combined
classes of journalism and market
ing advertising students on the
primary role of specialty adver
tising in an organization’s adver
tising campaign.
Sellers stressed that a program
Fish Announce
Seven Finalists
For Sweetheart
Seven finalists for Freshman
Class Sweetheart were announced
Monday.
The 1967 sweetheart will be
crowned Saturday night, Feb. 25,
at the Fish Ball, Social Chairman
James St. John of Dallas said.
Finalists will be honored at a
2 p.m. Saturday reception in
Texas A&M’s Memorial Student
Center. They will be presented to
the Freshman Class during the 8
to 12 p.m. dance in Sbisa Hall.
Sweetheart candidates include
Glenda Jean Phillips, a senior at
Winnsboro High School; Deborah
Ann Spurlock of San Antonio, a
Trinity Universtiy freshman;
Betsy Stark of San Antonio, an
SMU freshman; Janet Kaye
Feldman, a Marlin High School
junior; Cheryl Ann Schneider of
San Antonio, a senior at Robert
E. Lee High School; Kathy Fran
ces Crews, a Temple High School
junior; and Karen Cox, a senior
at Fort Worth Eastern Hills High
School.
of advertising is not complete
without the use of specialty items
as a supporting element in large SOPHOMORE BALL PARTICIPANTS
scale advertising programs. To Part of the crowd at Saturday’s Sophomore which provided the music. Class President
emphasize this, he used the ex- Ball is shown during one of the dances’ slow Larry Henry called the dance “a big finan-
ample of Kaiser Aluminum Co. moments. At left are three members of Neal cial success.”
of California and its advertising Ford and the Fanatics, the Houston group
program for a newly developed
type of siding. ^ -m -m ^ g ■* g
Sophs Choose Sweetheart;
vertising which is personal in its -*■
approach. That is, it puts the -g -m fWT W £ * /'"'V •
rr m ;7x“ b “ Ball lermea Big Success
of such a useful item as a ciga- '
rette lighter.
To demonstrate this Sellers
pointed to a recent survey which
showed that 99 per cent of the
housewives interviewed were able
to recall the particular company
that gave them the calendars in
their home some 10 months after
they had received them. Also,
59 per cent of the housewives
used the products as a result of
having the calendars.
Sellers and his mother are
partners in the J. Hugh Camp
bell Co. of Dallas. His mother
started the organization some 15
years ago and Sellers joined her
after receiving his degree in bus
iness management from St.
Mary’s University in San Antonio
four years ago.
Mary Frances Ruble, a 17-year-
old senior at Bertram High
School, was named Sophomore
Class Sweetheart Saturday at the
annual Sophomore Ball in Sbisa
Dining Hall.
Miss Ruble, daughter of Mr. and
Mrs. Milton Ruble of Bertram,
was escorted by Walter Dabney.
She was chosen by a committee of
judges after five finalists were
announced last week.
The 5’6” tall, blue-eyed blonde
plans to major in education at
Texas Tech.
SOPHOMORE President Larry
Henry termed the dance “a big
financial success,” announcing
that the class will probably rea
lize a profit of at least $400. He
said Secretary-Treasurer Bob Fo-
Oceanographer
Attends Meeting
Of Marine Group
Dr. Richard A. Geyer, Ocean
ography Department head, will
participate in the first full meet
ing of the recently appointed
Commission on Marine Science,
Engineering and Resources Fri
day and Saturday in Washington,
D. C.
Dr. Geyer is commission vice-
chairman and will arrive Thurs
day to arrange the 15-member
meeting with Chairman Julius A.
Strutton, Ford Foundation board
chairman.
The meeting will be the first
of 18 monthly sessions of the
commission appointed by Presi
dent Johnson.
Members will be sworn in and
welcomed by Vice President Hu
bert Humphrey.
■
iiifelill wimm
ley reported an income of $1,500,
of which $900 to $1,100 will be
used to pay expenses.
“We’re planning either to bank
the profits or sponsor a sopho
more class dance at Texas Wo
man’s University,” he continued.
“We’ll have a meeting of class
representatives within the next
three weeks, when we’ll have a
full report on finances and on our
correspondence with TWU leaders
about the dance.”
Henry said the proposed dance
would be held sometime in April
Teacher Burned
In Freak Blaze
A freak fire Sunday night sent
two College Station fire trucks to
the home of Robert Ray Bean at
1302 Timm, College Station.
Bean was cleaning an old type
writer in the kitchen sink when
the solvent he was using suddenly
ignited. Firemen theorize that
the pilot light on the kitchen stove
ignited the fumes as they drifted
from the sink.
Bean received minor burns on
his arms while trying to extin
guish the blaze, but no one else
was hurt. The family was in bed
at the time of the fire.
Bean is a mathematics teacher
at A&M Consolidated Junior High
and his wife teaches girls’ physi
cal education at the same school.
or May.
HE ATTRIBUTED the success
of the project to “class unity and
enthusiasm.”
“We had about 20 volunteers to
help decorate for the Ball, and an
other 20 to serve as waiters and
ushers,” he explained. “Of course,
Neal Ford and the Fanatics did a
tremendous job providing the
music. They really helped draw
a good crowd.”
Among the special guests in
troduced at the dance were Kathi
Austin, 1967 Aggie Sweetheart,
and last year’s Freshman Class
Sweetheart, Diane Holditch of
Richardson. The other four fin
alists were Gay Scherz of San An
tonio, Susan Nathan of Austin,
Diane Nunnelly of San Antonio,
and Linda Robbins of Fort Worth.
By BOB BORDERS
The Texas Aggie Band will
lead the Houston Livestock Show
parade as they step off at 1 p.m.
Wednesday.
The 255-member Aggie Band
will be the first of 109 units in
the 40-minute parade, and will be
led only by a police escort and
color guard.
Band Director Lt. Col. E. V.
Adams was pleased over the or
ganization’s assignment as lead
unit in the procession.
“The best thing is that all the
horses will be behind us,” the
bandmaster noted dryly.
The livestock show opening
day has been designated “A&M
Day.” This is the first time that
the show has honored a particu
lar school.
RIDING IN the parade with
Governor John Connally will be
A&M Vice President Wayne C.
Hall, Board of Directors Chair
man L. F. Peterson, and member
Clyde Thompson.
Others will be Senator John
Tower, Congressman Bob Casey,
and Attorney General Crawford
Martin.
Following the parade, the band
will be transported to the Astro
dome for a tour and the evening
meal.
Entertainers at this year’s
Livestock Show will be Jimmy
Dean, Feb. 22-24; Jim Nabors,
Feb. 25-27; “Tennessee” Ernie
Ford, Feb. 28-March 3; and Eddy
Arnold, March 4-5. These will be
accompanied at every perform
ance by “The Kids Next Door,”
a singing group composed of 11
boys and seven girls.
THE MAIN activity of t h e
Houston Livestock Show will re
volve around the rodeo and live
stock judging and sales.
Nine Suspended
From Corps Unit
Nine Texas A&M sophomores
have been dismissed from the
Corps of Cadets after an incident
Thursday involving an upper
classman in the cadet’s ROTC
unit.
Dean of Students James P.
Hannigan said today the nine ca
dets, all members of Company
G-2, had been dropped from the
Corps and place on conduct pro
bation.
The livestock show will feature
a national Brahman cattle show
and sale, an international Bran-
gus show, a Register of Merit
Hereford show, and what is billed
as one of the world’s top horse
shows.
There will also be an FFA
Children’s Barnyard, a first for
Houston. All these livestock ex
hibits will be in the new 12-acre
Livestock Show Building adjacent
to the Astrodome.
Added attractions will be a
large midway with rides and
various booths, and the world’s
largest calf scramble, which will
take place in the Astrodome.
This is the second year that
the Houston Livestock Show has
been in the Astrodome.
Violinist Presents
Music Program
For Town Hall
Famed concert violinist Sergiu
Luca entertained a small but ap
preciative audience Sunday after
noon at the Bryan Civic Audi
torium. The program was an
other in the series of Town Hall’s
Music for a Sunday Afternoon
performances.
Luca has been performing in
the United States for almost five
years, and is one of the most
sought after soloists among ma
jor American symphonies. In
addition to giving numerous re
citals around the nation, Mr. Lu
ca won the Philadelphia Orches
tra Youth Auditions in 1964, and
performed the Sibelius Concerto
with the Philadelphia Orchestra.
He also appeared on Leonard
Bernstein’s Young People’s Con
cert of “A Tribute to Sibelius,” in
1965.
The twenty-three-year-old mu
sician was born in Bucharest, Ro
mania. He took up the violin at
age four, taking up four years
of study in London and Switzer
land at age 13. He came to this
country after winning an audition
with Isaac Stern in Switzerland
in 1960. He continued his studies
graduating from the Curtis In
stitute of Music in 1966.
Y • «c*
ADVERTISING AGENT
Steven F. Sellers, a specialty advertising agent from Dallas
explains the purpose of his many different products to com
bined advertising and marketing classes Monday.
Texas Law Prof
Will Speak Here
A faculty representative of the
University of Texas School of
Law will visit with Texas A&M
students Wednesday at Nagle
Hall.
Dr. J. M. Nance, A&M History
and Government Department
head, said the representative will
discuss the law school program,
admission requirements and pro
cedures at Texas at 3 p.m. in
Room 313, Nagle Hall.
University National Bank
“On the side of Texas A&M”
—Adv.
Tessies Invite
Ags Up For
Frolic Dance
Aggies are invited to attend
Texas Woman’s University’s
“February Frolic.” The dance
will be from 8 to 12 p.m., Satur
day, in the Sub Ballroom of the
Student Union Building, an
nounced Miss Jill Anderson, pub
licity chairman on the Student
Council of Social Activities.
Admission is 50 cents and stu
dent identification card. The
“Ceiling Lights” will provide the
music. Dress will be suit and tie
or sports coat.
Miss Anderson called the “Feb
ruary Frolic” a prelude to a big
Texas A&M-TWU weekend to be
held later in the spring.
“No specific plans or date has
been set for the gigantic week
end,” Miss Anderson said, “but it
will include entertainment on Fri
day night and a picnic and dance
Saturday night.”
“The dance next Saturday
night would be an excellent op
portunity for some of the boys
and girls to become acquainted
and to make plans for the big
spring weekend,” Miss Anderson
concluded.
Girl Watcher’s Corner
, “ii |
w
1
MARY BETH MULLEN
Mary Beth is an advertising design and photography major
from Lexa, Ark. She is 21, and a senior at Texas Woman’s
University.