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THE BATTALION
Page 2 College Station, Texas Thursday, December 15, 1966
Station Preference Indicated
Foreign Students’ Dinner Scheduled
A community dinner for Texas provided by the community.
By JON HOWARD
“What station are you listening
to, Aggie?”
That question is important to
local radio stations because it
means money!
Every radio station across the
country conducts surveys to find
put how many people are tuned
in. If the survey proves to be
favorable it can be used to in
crease commercial sales thus in
crease profits.
Last month Branson & Associ
ates Inc., conducted a radio audi
ence survey in the Bryan-College
Station area for KORA AM &
FM.
The completed report lists the
percentage of listeners for re
ceivable stations, at particular
times of the day, and the type of
people listening. Coincidence lis
teners, over all listeners and A&M
student listeners were the three
types of audiences surveyed.
“31.20 per cent of the A&M
students contacted listened to
KORA and 18.50 per cent listen
to WTAW,” according to the re
port. This is taken from a pro
file survey of the complete cam-
Newly-Retired Agronomist
Calls Hard Work His Hobby
“Work is my hobby and control
of weeds is my specialty.”
The statement comes with char
acteristic frankness from Homer
E. Rea of Texas A&M, a man
who seldom bandies words or in
dulges in formalities.
He’s a man who has worked
hard all his life and expects to
continue to do just that even
though he officially retired Dec.
1 after 43 years as an agronomist
Architects Entertain
(Continued from Page 1)
by the fourth-year students in
cluded open-window shops that
looked like they were real. And
to the estactic youngsters (by the
time they got the French village
on the third floor they were es
tactic!) it was all quite real .
Also on the third floor was the
Oriental room designed by land
scape students. The main attrac
tion in the room was a large
fire-breathing (don’t panic . . .
not literally) dragon. On the en
tranceway, “Merry Christmas and
Happy New Year” was written in
Chinese.
One of the biggest attractions
in the whole building was an in
genious slide made by the second-
year students. In order to finally
reach the slide, it was necessary
to crawl through an obstacle
course of many corners inside a
dark tunnel.
If one wasn’t lost by the time
he reached the slide, he could
take a flying trip down the in
cline from one floor to another.
But once the bottom was reach
ed, it was well worth the effort.
In fact, it was so well worth the
effort that most of the kids (that
includes the students this
time . . .) slid down it three or
four times.
Everybody pitched in to make
toys, all different, original, and
neater than anything that could
be bought at the toy store. And
naturally, the jolly fat man in
the red suit trimmed in white
fur handed them out.
Santa was on the roof, and
to get there the children rode
up the “chimney” from the first
floor to the third, and crawled
out of the chimney to meet Santa,
who was waiting with a big “Ho-
Ho” and an armful of goodies.
with the Texas Agricultural Ex
periment Station.
Those years have seen him as
an economist, plant breeder, bot
anist and nothing less than a
wizard at farm machinery inven
tions. His weed control work has
drawn international attention.
One of Rea’s best known weed
battles has been with Johnson-
grass, that Jekyl and Hyde plant
that is a blessing in pastures and
a pest in cultivated fields. His
research and success on spot oil
ing and chemical treatment for
control has earned him the sobri
quet of “Mr. Johnsongrass of
Texas.”
THE AGRONOMIST is a fifth
generation “Texas blacklander,”
as he puts it, and can trace his
family tree back to a clutter of
cabins and tents known as Peter’s
Colony on the Trinity River
banks. That colony has grown
into a place called Dallas.
Rea was born in 1901 at Mid
lothian but spent his boyhood on
a farm near Rosebud. He was
graduated from Texas A&M in
1922, did farm economics gradu
ate study in 1923, was a commer
cial cotton breeder at Lockhart
in 1924,
pus during a five-day period,
from 7 a.m. until midnight.
In comparison of the two local
stations, consideration of air time
for each should be taken. WTAW
AM signs off the air at sundown
while KORA remains on until
midnight.
KTSA of San Antonio had 13.10
per cent of the listeners while
KILT of Houston had 5.70 per
cent. Other stations with con
siderable listeners were KAWA
of Waco, WLS of Chicago, WFAA
and KRLD of Dallas, KONO and
KBAT of San Antonio, KOMA of
Oklahoma City, KLIF of Dallas,
KEEL of Shreveport, KVOO of
Tulsa and KWHI of Brenham.
Listed in the A&M students
audience percentages for FM sta
tions, KORA-FM had 20.20 per
cent and WTAW-FM had 3.10 per
cent of the audience.
Branson & Associates refer to
this particular survey on the
A&M students as a “probability
cluster sample survey.” This was
only a portion of the over all sur
vey conducted by the research
team.
The research foundation of
Branson & Associates Inc., has
been in operation for eight years
and is headed by Dr. Robert E.
Branson.
The purpose of the organiza
tion is to provide a market re
search and consulting service in
Texas and the Southwest.
Branson is a member of the
graduate teaching and research
faculty of Texas A&M and he re
ceived his Ph.D. from Harvard.
The company makes unbiased
reports on many phases of busi
ness and it is well known. This is
the reason KORA, headed by
Mike Mistovich selected that
firm.
“We want a true picture of the
listeners of our station and Bran
son & Associates has provided us
with such a picture,’ Mistovich
said. “This survey shows us the
kind of listeners we have and per
centages of each kind. In addi
tion, it shows the key time seg
ments’ audiences and our com
petitions’ audience percentages
compared to urs. All of these
statistics will hlep to improve the
stations programing and oper
ation techniques,” he added.
“Even though the survey sta
tistics will be used to promote
commercial sales, this is not the
only reason we had the survey
conducted,” said Mistovich. “We
want to use it as a guide line for
over all quality programing to
please the radio listeners in the
Bryan-College Station area.”
Surveys of this type are con
ducted all over the country by;
institutions like Branson & Asso-:
ciates for the highly competitive
radio industry.
Sometime in the future you
may find yourself confronted with
an audience survey either by tele
phone or personal interview.
In case you were not interview
ed in the recent survey, here are
the questions that were asked:
“This is the Bryan-College Sta
tion Radio Survey. Are you or
any member of the household lis
tening now to the radio ?
Which program are you listen-
you presently listening to ?; Is
ing to ?; Which radio station are
that the AM or FM station?; (If
the answer to question number
one is no, then the following
questions are asked); Do you
have a radio ?; If so, which Bry
an-College Station radio station
do you listen to most?; Is that
the AM or FM station?”
This type of procedure shows
that radio stations are interested
in improvement of their program
ming not in running the competi
tion out of town.
Unlike newspapers, radio and
television need this type of prac
tice because they can not solicit
subscribers.
For instance this article can
be overlooked and the interesting
items of the paper read, but if it
is read on the air and it displeases
you the station loses a listener
when you switch that dial!
A&M international students and
their families will be spread Mon
day, Jan. 2, by the University
Hospitality Committee and
YMCA.
The annual international din
ner will be a buffet-style meal
served at noon on the first floor
of the YMCA, announced Miss
Sadie Hatfield, committee chair
man. Food and beverages are
at.
“We urge all international stu
dents and their families to
tend,” Miss Hatfield said.
Games, TV football contest!
and fellowship will follow tin
meal. More than 400 interna,
tional students attended the 1965
dinner.
A&M’s 10,500 enrollment thii
semester includes 637 interna.lj
tion students from 58 countries,
G. T. O.
LeMans
Catalina
Attention JANUARY GRADS.
Sellstrom Pontiac-Buick
has faith in YOUR FUTURE
u
ORDER for IMMEDIATE
or
DECEMBER DELIVERY
Any
PONTIAC - BUICK - OPEL
NO PAYMENT until FEB.
NO or small DOWN PAYMENT
Take A New Car To Your New Job
(All Transactions Subject To Credit Approval)
SELLSTROM
PONTIAC-BUICK
2700 Texas Ave.
822-1336
26th & Parker
822-1307
THE BATTALION
Opinions expressed in The Battalion
are those of the student writers only. The
Battalion is a non tax-supported non
profit, self-supporting educational enter
prise edited and operated by students as
a university and community newspaper.
The Associated Press is entitled exclusively to the use for
republication of all news dispatches credited to it or not
otherwise credited in the paper and local news of spontaneoi
origin published herein. Rights of republication of all othi
erei
rein are also reserved.
Second-Class postage paid at College Station, Texas.
News contributions
or 846-4910 or at
For advertising or delivery
tions may be made by telephoning 846-6618
the editorial office. Room 4, YMCA Building,
r delivery call 846-6416.
Mi
Lindse
embers of the Student Publications Board are: Jim
:y, , chairman ; Dr. David Bowers, College of Liberal
John D. Cochrane, College of Geosciences ; Dr. Frank
A McDonald. College of Science; Charles A. Rodenberger,
College of Engineering; Dr. Robert S. Titus, College of Vet
erinary Medicine ; and Dr. Page W. Morgan, College of Agricul-
year; $6.50 pe
sales tax. Advertisin;
ns
r full year.
are $3.50
Mail subscriptio
ing rate furnished on request. Address:
The Battalion, Room 4, YMCA Building, College Station, Texas
.60 per semester; $6 per school
All subscriptions subject to 2%
furnished on request. Address:
The Battalion, a student newspaper :
rblished in College Station, Texas daily
Texas A&M is
except Saturday,
published in College Station, Texas daily except Saturday,
Sunday', and Monday, and holiday periods, September through
May, and once a week during summer school.
MEMBER
The Associated Press, Texas Press Association
Represented nationally by National Educational Advertising
Services, Inc., New York City, Chicago, Los Angeles and San
Francisco.
Publisher Texas A&M University
Student Editor Winston Green Jr.
Managing Editor John Fuller
News Editor Elias Moreno, Jr.
Staff Writers Patricia Hill, Mike Plake,
Robert Borders, Jerry Grisham
Sports Editor Gary Sherer
Staff Photographer Russell Autrey
A&M Come to the big faculty-staff dinner-dance 7:30 p. m. Thursday, December 29
at the Ramada Inn. Semi-formal dress. Tickets $3 per person on sale at
FACULTY Ramada Inn and MSG Main Desk until noon Thursday, December 22.
__ (Not included in faculty-staff season tickets.)
& STAFF COME AND BRING YOUR FRIENDS AS GUESTS!
BEVERLEY BR ALEY... Tours - Travel
Offers all students and members of the faculty and staff the
following- travel service:
member 1. Special Student Rate Airline Tickets
2. Airline Reservations and ticketing-
3. Car rental and purchase, domestic and international
4. Steamship and group travel
5. Charter Airline and Bus Quotations Available
A 30 day Open Charge Account to all members of the Faculty and Staff
“NEED AIRLINE TICKETS? CALL US AND CHARGE IT”
MEMORIAL STUDENT CENTER “BONDED ASTA AGENT” 846-7744