be Battalion
Volume 61
COLLEGE STATION, TEXAS THURSDAY, OCTOBER 13, 1966
Merchants Show Friendship
Dinner Honors S Indents
Bargain Toiletries
Supply Samples
RICHARD C. HOTTELET
“Campus Pacs,” boxes contain
ing an estimated $3 worth of
brand name toilet articles, are
now on sale at the Texas A&M
Hottelet Opens Great Issues
CBS news commentator Rich
ard C. Hottelet opens the Texas
A&M Great Issues Series with an
Oct. 19 address at the Memorial
Student Center.
Hottelet, a top-ranked corre
spondent and political observer of
radio and TV, will speak at 8 p.m.
in the MSC Ballroom. His topic
is “Behind International Head
lines.”
The speaker spent the summer
in Viet Nam getting to know the
people, their problems and ap
proaches to solving them. He
talked wtih military and political
leaders and spent time in side-by-
side, day-by-day living with com
bat GI’s.
Great Issues ChaiAnan Steve
Kovich said tickets are on sale
at the MSC Student Program
Office. A&M students with ac
tivity cards will be admitted free.
Since his assignment to cover
the United Nations for CBS News
in 1960, Hottlet has covered vari
ous crises at the world organiza
tion headquarters, among them
former Soviet Premier Khrush
chev’s tumult-stirring appearance
and the diplomatic struggles over
Cuba, the Congo, Kashmir and
Viet Nam.
Before his U.N. assignment,
Hottelet was the Bonn, Germany,
correspondent from 1961 to 1966.
He joined CBS News in London
in January, 1944, and made the
first report of the sea-borne in
vasion of Normady.
Later in the war Hottelet cov
ered the Battle of the Bulge with
the U. S. First Army, then made
the Rhine crossing. The New
York native parachuted to safety
when his plane was struck by
enemy flak.
Hottelet is a graduate of
Brooklyn College and studied as
a graduate student at the Uni
versity of Berlin.
A second Great Issues Program
is set for 8 p.m. Oct. 20. Kenneth
S. Armstrong, an authority on
Southeast Asia, will present a
documentary color film and lec
ture on South Viet Nam.
Geologist Dr. Fred Bullard will
discuss “The Birth of a Volcano”
Oct. 27 at the MSC as the initial
program of the “World Around
Us” series.
Exchange Store for 29 cents.
The package available at the
Exchange Store, slanted toward
male consumers, contains tooth
paste, shaving cream, deodorant,
hair cream, pre-shave lotion,
after-shave lotion, stainless steel
razor blades, alkalizing tablets,
antiseptic ointment, and keep
alert tablets.
“More than 95 out of every
100 Aggies passing through the
counter line have purchased the
Pac,” Exchange Store manager
Chuck Cargill said. “They are
really getting the items for al
most nothing. The 29 cent price
is based on cost of the container
and shipping and packaging ex
penses.”
“There were two stipulations
that came with the Campus Pacs.
One, that we could only order
half of our projected population
for the school year. Since our
student figure was about 11,000,
we order 5,500 Campus Pacs.
“The second condition was that
we have each customer sign a
statement saying that they had
only bought one.
“In one week at the Exchange
Store we have sold half our
order,” he continued.
Items in the Campus Pac were
furnished at little or no cost to
representatives of the National
Association of College Stores,
who provided for the packaging
and the marketing through col
lege stores throughout the nation.
“Before the invention of the
Campus Pac, each company would
send representatives to college
campuses showing a potential
market. But rising costs of sal
aries and taxes made the direct
representative method far too ex
pensive for the manufacturers.
So they hit upon the idea of us
ing college stores.”
“We wanted to generate more
traffic in the store,” Cargill said.
“This turned out much to our
advantage as we ran a final clear
ance sale on spring and summer
goods in the clothing department
and had very good results with
it.”
Town Hall ‘Doc’
Ace Trumpeter
A man who refused to play
the fiddle as a child will be in
the spotlight Friday night at
Texas A&M University.
He’s “Doc” Severinsen, a trum
pet player with an impressive set
of credentials.
“Doc” is the Town Hall Series
attraction billed for an 8 p.m.
perfromance in G. Rollie White
Coliseum.
When Carl was seven years
old, his dentist father banished
him to a chair for the hour he
Reid Elected
To Parks Board
Dr. Leslie M. Reid, head of the
Texas A&M University Depart
ment of Recreation and Parks,
has been elected to the board of
directors of the Society of Park
and Recreation Educators.
The Society is a branch of the
National Recreation and Park
Association.
Reid was elected on a national
ballot for a three-year term.
The A&M Department of Rec
reation and Parks is a part of
the College of Agriculture’s new
School of Natural Bio-Sciences.
Other departments in the school
are Range Science and Wildlife
Science.
should have been playing the vio
lin. “Little Doc,’ as he was then
known, mulishly refused to strike
up the fiddle.
After a week of meting out
“sittings,” the amateur violinist
agreed to buy a horn for his son.
Luckily for the trumpet fans, the
music store was fresh out of
trombones.
After three weeks’ practice,
Carl was invited to join the high
school band. Two years later he
captured first in the Oregon
state contest. He has been col
lecting honors ever since.
“Doc” later played with Tom
my Dorsey, Charlie Barnett and
Benny Goodman. He joined NBC
in 1949 and played on the Kate
Smith, Eddie Fisher, Steve Allen
and Dinah Shore shows, “NBC
Bandstand,” and dozens of others.
In the recording field, “Doc”
is famed for “Tempestous Trum
pet,” “The Big Band’s Back in
Town,” “Torch Songs for Trum
pet,” “High-Wide - and - Wonder
ful,” and “Fever.”
Since joining the Skitch Hen
derson Band in 1962, Severinsen
has risen to prominence as a jazz
and pop soloist, as part-time co
median and often as deputy lead
er.
Tickets are on sale at the Stu
dent Program Office in the A&M
Memorial Student Center.
More than 200 A&M students
and member of the Northgate
Merchants Association attended
a barbecue honoring Aggie stu
dent leaders Wednesday evening.
The dinner, sponsored by 40
Northgate merchants, “showed
that we as business men, are here
to serve Aggies,” said member
Herb Shaffer. “We wanted to
show that we do not think of
them in a monetary value, but in
a value of friendship.”
“We are behind the Aggies all
the way,” Shaffer stated.
Approximately 85 civilian and
80 Corps leaders attended the buf
fet-styled dinner held at Briai'-
crest Country Club.
The evening’s high point was
entertainment furnished by Stage
Center Inc., a local non-profit
organization.
“Our entertainment included a
skit and several songs by mem
bers of Stage Center Inc.,” Shaf
fer said.
The last time merchants spon
sored such an event was in 1962,
according to Shaffer, but it was
for Corps leaders only.
“This year’s event was such a
success that we hope to make it
an annual project,” Shaffer added.
“We may even sponsor some type
program for graduating student
leaders and incoming leaders in
the spring. We would like to
sponsor something for all stu
dents, but would not have accom
modations for such.”
Emcee of the program was
Mike Mistovitch of radio station
KORA.
What’s Inside
• A&M Senior Pete Garza
spends part of his summer get
ting a taste of international
politics, hoping for a future in
the U. S. State Department.
Page 6.
• Student interviews with 10
major firms are scheduled for
Monday. Page 3.
• Journalist who was wound
ed by Texas tower sniper to
be speaker at annual news
clinic. Page 4.
• Two A&M professors study
the difference between sprint
ers and distance runners. Page
7.
• Is the weather going to co
operate with Aggie fans for
the TCU game this weekend ?
Page 8.
A&M SINGING CADETS OFFICERS
Proudly displaying an album by the Texas
A&M Singing Cadets are the 1966-67 of
ficers. From left, they are President Kurt
Shember of College Station, Vice President
Jim Cain of Brownsville, Business Manager
Lee Millikin of Floresville; Publicity Man
ager Frank Ray of Conroe, and Librarian
Jerry Holbert of College Station. A major
date for the Cadets is the Miss Teenage
America Pageant Nov. 5 in Dallas.
Texas Highway Department
Publishes Travel Handbook
AUSTIN, Texas — Two years
of detailed research were cul
minated today with the release of
a comprehensive, 176-page “Tex
as Travel Handbook,” published
by the Travel and Information
Division of the Texas Highway
Department.
The glove-compartment-sized
book contains more than 1,500
items of interest ranging from
Alibates Flint Quarries to Gen
eral Zaragoza’s birthplace. In
the family of materials now pub
lished by the Highway Depart
ment, the new Handbook fills a
need by proving specific informa
tion on points of interest and
where they are located.
As State Highway Engineer D.
C. Greer pointed out, “We have
in the past attracted visitors with
a colorful array of brochures,
maps, motion pictures and posters
—all broad in scope. But once
within our borders, there was no
single volume to introduce spe
cific sites of interest.
“This new publication,” Greer
said, “will lead our visitors to at
tractions in every corner of the
state.”
In addition to guiding the in
dividual visitor, the new “Texas
Travel Handbook” will serve as
First Bank & Trust now pays
5% per annum on savings cer
tificates. —Adv.
a reference tool for national
travel writers, whose interest is
increasingly focused upon Texas.
“Through Highway Depart
ment distribution channel s,”
Greer said, “the new travel hand
book will be placed in the hands
of travel writers, editors and pub
lishers throughout the United
States — and in fact, in many
countries over the world. How
ever,” Greer said, “the Handbook
will not be available in bulk quan
tities for redistribution. Rather,
it will be provided on a select
and individual basis to the actual
traveler.”
The publication represents the
first attempt by a state agency
to compile a comprehensive visi
tor’s guide to Texas.
“We realize,” Greer said, “in a
volume of this depth and detail,
some omissions are inevitable at
the first printing. As new sites
and attractions develop, and our
information is updated, subse
quent printings will include those
new items.”
Handbook subjects are as varied
as the state itself, ranging from
the melancholy Empty Saddle
monument in Dalhart to the hu
morous Popeye statue in Crystal
City. With the Handbook as a
guide, travelers will discover din
osaur tracks and Indian picto-
graphs; learn the location of lit
tle-known ghost towns, and fol
low specific directions to the most
popular attractions of modern
Texas cities.
Special sections provide infor
mation on recreational facilities
in Big Bend National Park, four
National Forests, and more than
50 Texas State Parks. Sum
maries of Texas hunting and fish
ing regulations are provided, as
well as information on visiting
Mexico.
In p r o du c i n g the book, the
Highway Department was assist
ed by several groups including the
Regional Chambers of Commerce
of Texas, the Texas State His
torical Survey Committee, Parks
and Wildlife Department, Texas
Water Development Board, and
many other state and private
groups. Significant contribu
tions were also realized from city
officials, civic and fraternal orga
nizations, and numerous individ
uals interested in the Texas
travel program.
The new “Texas Travel Hand
book” will be available to more
than 750,000 visitors who annual
ly call at Highway Tourist Bu
reaus, and by mail in response to
travel inquiries now totaling
some 224,000 each year.
Like all Highway Department
travel literature, the new book
will be free. It will become a
major item in more than three
and-a-half million pieces of travel
material annually distributed by
the Texas Highway Department.
Jose Valdez, 52, Attends A&M To Fulfill
His Lifelong Dream To Teach Spanish
Life is just beginning for Jose
Valdez. At 52.
He enrolled at Texas A&M
last month to study language.
Valdez wants to teach Spanish
when he completes degree work.
The Brownsville brokerage firm
clerk finished his first two col
lege years through night courses
at Texas Southmost Junior Col
lege and realized he had reached
a turning point.
“It dawned on me what I real
ly wanted was to teach,” the 52-
year-old A&M junior and father
of four said.
“One way was by going to
classes nights and Saturdays at
Pan American College in Edin
burg, 60 miles away. Or I could
go fulltime. It would be starting
another career, but one I knew
I wanted all along,” he recalled.
The greying, Mexico-born Tex
an wishes he had made the deci
sion earlier.
Three reasons he waited are
Enrique, an electronics technician
working in Houston; Ruben, at
tending a Houston technical
school, and Felipa, wife of me
teorology graduate student Rich
ard Jessup. She acquired an edu
cation degree at Texas A&I and
teaches at Bowie Elementary
first grade class in Bryan—in
English and Spanish.
“There was no reason I
couldn’t go to college with my
children taken care of,” the
friendly, engaging Valdez said.
Sixteen-year-old Nola is a jun
ior at A&M Consolidated High
and wants to go to college at
A&M. Nola and here father will
graduate at the same time.
“My wife, Aurora, likes it here,”
Valdez remarked, pointing out
more time together and a three-
month summer vacation as big
factors. They celebrated their
30th anniversary Friday.
The Army medic said summers
will be devoted to reading, listen
ing to his collection of old rec
ords and playing golf, which he
shoots in the 90s.
At 14 and speaking only Span
ish, he entered the first grade.
Young Jose’s desire to master
English triumphed and he skipped
to the third, fifth, eighth, tenth
and twelfth grades to graduate
from Brownsville High in 1934.
Valdez took secretarial courses
at night, picking up typing and
shorthand. He worked at the
travel agency, sold insurance
then enlisted in the' Army.
“I felt I had a moral obliga
tion,” he explained.
Three years later, at Camp
Wolters, he was offered U. S.
citizenship and accepted. From
pre-medical courses he took in
Mexico, Valdez was placed in the
medical corps. He received surgi
cal training, assisting in actual
operations.
After five years in the Army,
he returned to Brownsville and
took a job with Philen Co. for
a 20-year stay. Valdez began
night courses at Texas South-
most in 1948.
A 32-year lapse since his last
formal classroom education
causes the remarkable student
some misgivings about being able
to do his work.
“I have to develop a new phil
osophy about it,” he says.
The two-language speaking Ag
gie who studied Italian hasn’t
let doubts get in his way though.
Valdez is taking 18 hours this
fall, studying linguistics, two
courses in Spanish, French, his
tory and vertebrate zoology.
He credits college enrollment
to friends and the desire to im
prove himself.
“Lee Garcia, an A&I graduate,
urged me to go to college,” Jose
mentioned. “It was also my de
sire to emulate Mr. B. Struck, the
company manager and a wonder
ful friend. He is a learned man
and can talk on diverse subjects.
And he’s very unassuming.”
Valdez’s choices narrowed to
A&M and A&I, then he was as
sisted by Felipa and Richard,
who he helped through college.
They told him of lower housing
costs at Aggieland. The families
live across the street from each
other in College View.
Felipa doesn’t view her father’s
enrollment at 52 as unusual.
“It’s been his dream as long
as I can remember,” she said.
A LIFELONG DREAM
Fifty-two year old Jose Valdez enrolled at Texas A&M
University this fall, to fulfill a desire to teach. The one
time custom brokerage firm clerk started ignoring the
calendar in 1948, when he began taking night courses at
Texas Southmost Junior College. His four children, wife
and friends heartily support his career change and goals.