THE BATTALION
Thursday, August 6, 1964
College Station, Texas
Page 3
EXCHANGE STORE
KEY PERSONNEL
That you may better know the key management of The Exchange Store, we are reproduc
ing herewith their thumb nail sketches. Each of them is dedicated to serving you in any manner
possible - commensurate with their abilities - during your sojourn at A&M.
When you need their services or advice, feel free to call upon them.
CARL BIRD WELL, MANAGER
Mr. Birdwell started his career in the College Book Store business on January 1, 1926 as
manager of the book store at Tarleton State College. On April 1, 1945 he was transferred to the
management of the Exchange Store of Texas A&M University.
Since January 1, 1926 his entire endeavor has been directed towards a full, complete and
efficient service of College and University students in supplying them with “THE TOOLS OF
THE TRADE”.
From May 1, 1950 to May 1, 1956, he served as a trustee of the National Association of Col
lege Stores and from May 1, 1954 to May 1, 1955, served as National President of that organiza
tion. (NACS is a national trade association of some 1250 college and university book stores.)
ROBERT B. BARHAM, ASSISTANT MANAGER
Mr. Barham started his career in the book store business as a student employee of Mr.
Birdwell at Tarleton State, later becoming a full time employee there. After some three years
in the U. S. Air Force in World War II, he joined Mr. Birdwell as assistant manager of The E-
change Store on April 1, 1946.
He is currently director and supervisor of sales pesonnel. He also heads and supervises
procurement of merchandise for the School Suply, Engineering, Architectural, Drug Sundry
and Novelty departments. His knowledge of college store merchandise and its specifications
and sources of supply, is nationally recognized.
R. H. MITCHELL, ASSISTANT MANAGER
Mr. Mitchell could well be called, “Mr. A&M” of The Exchange Store. As a son of Mr.
Mitchell, former head of tthe Graphic Arts department, he was born and reared on the campus.
He holds both the B. S. and M. S. degrees from A&M.
His association with The Exchange Store dates back to 1932. Currently he supervises re
ceipt of incoming merchandise, its checking, price marking and routing to display or storage
area. He likewise supervises selection, packing and billing of all mail orders.
DAVID R. COOPER, MANAGER BOOK DEPARTMENT
Mr. Cooper is the youngest member of the Exchange Store management team, but in no
way the least important.
A 1958 mid-semester graduate of A&M with a B. A. in Commerce, he is manager of the
Book Department of The Exchange Store. It is his responsibility to procure adopted book lists
from the 52 teaching departments of A&M and to see that adequate stocks of these books are on
hand when needed. He also has the responsibility of keeping the quality paperback, technical
reference and trade book shelves properly stocked.
These four men constitute the management team of your Friendly University Exchange
Store. At all times feel free to call on any one of them for a solution to your current problem, be
it the need of a piece of string or the solution of a merchandise need. BETWEEN THEM THERE
IS 111 YEARS OF EXPERIENCE SERVING COLLEGE AND UNIVERSITY STUDENTS.
THE EXCHANGE STORE
“Serving Texas Aggies Since 1907