Page 8
College Station, Texas
Thursday, January 17, 1963
THE BATTALION
SWC Challenge Bowl Lost?
Bui Idea Became Stronger
By HAROLD V. RATLIFF
Associated Press Sports Writer
The Southwest Challenge Bowl
lost money in its first venture
but, uniquely, the project became
stronger as a result.
It doesn’t sound like progress
when something loses a bundle.
But in the case of the Challenge
Bowl a city came to the aid of the
promoters because it obviously was
an excellent idea and something on
which no chance should be taken
that it might die.
CORPUS CHRISTI people saw
immediately that they had a fine
feature that could be built into a
great advertising medium while
furnishing entertainment for the
citizenship.
It isn’t often that you find a
group of people willing to step in
and insure the success of a project
that has run into rough financial
ground. But it was a matter of
civic pride. The Corpus Christi
people didn’t want to allow a black
mark on their city, especially since
the promoters „had failed to make
the project pay for itself because
not enough people turned out for
the game, There were over 7,000
in the stands but at least 5,000
more were needed to reach the de
sired break-even point.
The idea of the game was to
match college players from the
Southwest against players from
the rest of the nation. These ath
letes were turning pro in this
game since the winners were to
receive $800 and the losers $600.
A television deal that would pay
in more than $20,000 was obtained
and if more than 12,000 paid their
way into the stadium enough mon
ey would be realized to pay the
players and all the expenses inci
dent to the game.
THE GAME lost money. Some
said it was $35,000. Ken Jackson,
the Austin restauranteer who once
played football at Texas and in
pro football and who headed a
small group promoting the game,
said it was about $16,000. Any
way, there was a deficit.
However, this was not consid
ered unusual. Most sport projects
lose their first time out. Some lose
the second and third times. Re
member the Cotton Bowl, which
today is one of the most solid
promotions of sport.
Curtis Sanford started the Cot
ton Bowl and bucked the field
alone for four years. Only one
year did he realize a profit but
that was wiped out by the losses
the other three years. In fact, he
finally sold out with an over-all
loss of about $15,000.
Most of the big golf tourna
ments took financial beatings at
the start. Let the founders of the
now rich Colonial National Invita
tion tournament at Fort Worth
tell you about their early troubles.
Jackson recalled that he played
in the Senior Bowl at its inception i
and was supposed to g'et $400. He
had to take $120.
THE PLAYERS put on a sort
of strike at the conclusion of the
first Challenge Bowl and demand
ed their money. Jackson’s group
had planned to mail the checks
the next week when all the money
was in. Jackson realized there
had been a loss but he had suffi
cient money to pay off the players
and his group planned to put up
the deficit.
But the Corpus Christi people
wanted to meet the players’ de
mands immediately and not permit
a report to go cut that the play
ers couldn’t get their money. So
they stepped in and took an op
tion on 51 per cent of the stock so
they might underwrite any deficit.
Jackson didn’t want it that way
because it would be taking control
of the project away from his
group. But he went ahead and
got the money together to pay off
the players.
And the following week when
the two groups got together and
worked out a plan whereby he and
Phil Branch, another former Texas
football player, would be able to
keep 24 per cent of the stock and
be managing directors of the proj
ect, ■ with the remainder of the
stock to be sold to Corpus Christi
individuals, Jackson was elated.
JACKSON REALIZED that he
had run into a rarity for promot
ers—the cooperation of a city to
make a project click when it could
have allowed his group to suffer
the entire loss and thus probably
have to fold its tent.
Jackson not only was going to
be able to carry on his plan but
have the backing of an entire city
to insure its success.
BA TTALION CLASSIFIED
FOR SALE
Armor Lt. dress uniform. % original
price. VI 6-7929. 55tl
Sacrifice large cargo trailer. Suitable
tross country moving Tarp included.
TA 2-0355. 55tl
Webcor sterefonic tape recorder.
6-7 p. m. or see at 802 West 26th, Br
ent Cornet”.
pe recorder. ‘‘Re-
Call TA 2-0513 between
condition. $45.00.
or, large
VI 6-821
68.
good
55tl
One set of officer greens. Pants, size
waist 35,_ length 34. Blouse size 42L. Cap
(company officer) size 7 1/8. Used very
little. Price §25.00. VI 6-4327. 55tl
1956 Ford Convertible, new nylon top,
new whitewall tires, radio, heater, power
equipment, V-8 Ford-O-Matic. Excellent
ipment,
lition.
§695. VI 6-8337.
ulent
52t.fn
1962 Austin-Healy spr : te,
rranty. $450 equity, pick
!1-Z after 5 p. m.
new cat
up notes.
51tfn
4-burner gas range. Good condition.
£30.00. VM portable stereo. Like new.
$10U. VI 6-4209, 210 Poplar after 6. 45tfn
CHILD CARE
Daily child care for working parents.
A-10-D College View. 50t8
HUftlPTY DUMPTY NURSERY
Children of all ages, weekly and hourly
rates, 3404 South College Avenue, Bryan,
Texas. Virginia Davis Jones. Registered
Nurse. TA 2-4803. 124tfr
Will keep children, all ages, will pick
ind deliver. VI 6-8161.
ick up
Ultfn
DFRCIAl NOTICE/
Official noticee must be brought, mailed
or telephoned so as to arrive in the Offic»
of Student Publications (Ground Floor
YMCA, VI 6-6415, hours 8-12. 1-6, daily
Monday through Friday) at or before the
deadline of 1 p. m. of the day preceding
publication — Director of Student Publics
"ions.
HELP WANTED
Hamburger cook with drive-in experi-
nce. Want-A-Burger, or call VI 6-4889.
ATTENTION STUDENTS
Need 20 boys to solicit at mid-term for
metropolitan newspaper. Highest earn
ings and paid in cash. Phone VI 6-7346
or VI 6-5877. 55t3
SPECIAL NOTICE
Applications for meeting rooms for stu
ns and clubs for the
semester will be accepted in the
dent organizatio
irin.
spring semester will be accepted m the
Social & Educational Department of the
M.S.C. beginning at 8:00 a.m., Friday,
January 18, 1963.
FOR RENT
Three furnished one bedroom apart
ments. Available February
blocks from North Gate. James C. Smith
-n apa
t. Th
Co. Real Estate-Rental Agents, 2607 Tex-
i Ave„ TA 2-0557. - 55tfn
e,
Pla
Contact 401 Park Place or VI 6-6297.
Nicely furnished one and two bedroom
apartments, central locati
4426, 9 a. m. - 6 p. m.
vo l
Call TA 2-
53t3
WORK WANTED
Student wife wants ironing or hnb;
sitting. VI 6-6306.
by-
tfn
Typing . electric typewriter. Experience
Secretary, business teacher VI 6-Rfilf]
10.
9R
TYPEWRITERS
Kentals-Sales-Servic*
Terms
Distributors For;
Royal and Victor
Calculators &
Adding Machine>
CATES
TYPEWRITER CO
909 S. Main TA 2-GOoo
Students with
who
srin
classifica^
ts
tion
sophomore or
desire intensive
higher
work
:ensi
during the spring semester in specific
af writing such as spelling, punctu
ation, clearness, and idiom may take
English 103, Section 505, Monday nights
asr
ation, clearne:
English 103, Section 505, Monday nights
7:15-9:45 p. m., 307 Academic Building.
The class is not intended for foreign
students. Additional information can be
obtained from the Department of English.
John Q. Anderson
Head 53t7
NOTICE TO JANUARY GRADUATES
At 8 a. m., Thursday, January 17, 1963,
there will be posted on a bulletin board
in the Registrar’s Office a list of those
Januar
to cons
candidates who have completed all academic
requirements for degrees to be conferred
y 19, 196.3. Each candidate is urged
iult this list to determine his status.
H. L. Heaton
Director of Admissions
and Registrar 52t5
DR. G. A. SMITH
O PT O M e t ft IS T * • ;
• PB Cl A Cl X l N ®
<• rv» (X AMIN A TIOMt
CONTACT LCNStft
DRESSMAKING
Designing’-Monograms
Mrs. L. B. Colvin
VI 6-8640
after 5 50t5
Learn to fly. Call H. P. Murr:
TRAVEL
EUROPE—Discover this bargain 1 Write:
Europe, 25-C Sequoia, Pasadena, Calif.
MISCELLANEOUS
KEYED TO your textbooks
Noble College Outlines
your textbooks,
bookstore now.
e College Outlines are keyed to
our textbooks. Ideal study aids at
Roaches-Term ites-Fleas-Silver Fish
Spiders-Ants
P & L PEST CONTROL
Jerry Payne
TA 2-0594
BRYAN—ROUTE 2, BOX 174
OUR WORK GUARANTEED
TV - Radio - Hi-Fi
Service & Repair
GILS RADIO & TV
P,4 2-OK26
2403 S. (’ollpg**
HOME & CAR
RADIO REPAIRS
SALES & SERVICE
KEN’S RADIO & TV
303 W. 2fith TA 2-2819
AGGIES NOTICE
To Rent Brazos County A&M Club For
Mixed Parties,—See Joe Faulk
SAE 30 Motor Oils IS* 1 Ql.
Major Brands Oils 27-31c Qt.
For your parts and accessories
AT a DISCOUNT See us—
Plenty free parkins opposite
the courthouse.
DISCOUNT AUTO PARTS
Brake shoe*. Fuel pumps, Water pump*.
Generators. Starters, Solenoids, etc.
Save 30 to 506£ on iust about any part
for your car.
Filters 40^ discount
AT JOE FAULK’S
25th and Washington
a ENGINEERING AND
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• BLUE LINE PRINTS
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SCOATES INDUSTRIES
408 Old Sulphur SpringB Road
BRYAN. TEXAS
We Service and Guarantee
New and Used Cars We Sell
47 Years With Ford
Cade Motor Company
1309 Texas TA 2-1333
SOSOLIK S
T. V., Radio, Phono., Car Radio
Transistor Radio Service
713 S. Main
TA 2-1941
SHIPLEY DONUT & COFFEE SHOP
For The Best Coffee & Freshest Donuta
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Hamburgers — Short Orders — Fountain Servic*
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• EICO KITS
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BRYAN RADIO & TV
TA 2-4862 1301 S. College Ave.
(■ash Available For Books, Slide Rules & Etc.
5.000 AGGIES CAN’T BE WRONG
LOUPOT S
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MASTER’S TRANSMISSION SERVICE
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FLOUR
WESSON OIL
CATSUP
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Heavy Calf Sale
Minimax
Finest
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5
Sniders
Hunt’s
Fruit
8
5
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Bag
24-Qz.
Size
14-Oz.
Size
300
Cans
Beef - Chicken - Turkey
$1oi
Pretty
front <
winds 1
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Inform
Lb.
ROAST sCder" 1 Lb. 43c
RIB CHOPS Tc " de : 69c
ROUND STEAK, L „89c
SHORT RIBS Ll , 35c
BACON n u8
GROUND BEEF
BRISKET ROAST
SALT JOWLS
Fresh
PARIS
any ag
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This is
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ihai les <
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reaty fo
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Pound J
EGGS
Grade A
Large
Dozen
?
CALIFORNIA SLNKIST
^Ranges
^ lbs - 25c
TOMATOES,''-., I9c
. Lb. 5c
3* Perfect
press s
arrived
Wpdnes
anythin
dav ne’
T. V. Frozen f ;Salin
with tl
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5
10-Oz.
Pkgs.
a
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Fresh
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$100
B |WAS
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Morton Frozen inp ie h<
Vester
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Peach - Apple - Cherry - Foe" 1 p hmsd
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22-Oz. ‘luded
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FRUIT PIES
Pet Evaporated
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PEAT MOSS Michisa " 3 $5.66
Del Monte ^
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F It E i 100
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WITH THIS COUPON AND THE
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