THE BATTALION
Page 5
Thursday, October 29, 1953
One Platoon Grid Play
Causes Fewer Passes
A decrease in the amount of for
ward passing has been the only
significant change in the style of
play in college football’s first year
of return to one platoon rules.
This is revealed by mid-season
statistics compiled by the Nation
al Collegiate Athletic Bureau.
The only other appreciable
change is the expected drop in
extra-point kicking efficiency, now
that use of specialists is limited.
The figures cover 650 games so far
this year and 667 games through a
comparable point last year.
Time Outs Changed
This year’s rules abolish the
automatic time out whenever the
ball changes hands, thus cutting
the actual time that the ball is in
play by about ten per cent. That
automatic time out was adopted in
1949 to enable offensive and de
fensive units to change places, so
the timing of the game this year is
almost the same as in 1948 and be
fore.
Taking this 10 per cent reduction
of playing time into account, every
Ag Football Squad
To Leave Friday
For Arkansas Tilt
The A&M football team will
leave for Lj^tle Rock, Ark. at 2
p. m. Friday from Easterwood air
port.
They will fly on a plane charter
ed from Braniff air lines.
Arriving around 4:30 p. m. Fri
day, the team will go directly to
the Marion hotel, said Ray George,
head coach. He expects to take a
35 man squad.
The team will hold a short prac
tice late Friday afternoon on the
Aikansas War Memorial Stadium
field.
Save Your Money!
Save Your Clothes!
CAMPUS
CLEANERS
phase of play except passing shows
a relative increase in comparison
with 1952 figures. Most figures in
volving quantities (number of
plays, number of touchdowns, etc.)
are substantially the same as in
1948, before the game was, in ef
fect, lengthened.
Fewer Passes
In passing, there has been a de
crease in frequency, but not as
much of a decrease in efficiency.
Compared to 1952, there have been
18 per cent fewer attempts, 23.2
per cent fewer completions and
22.5 per cent less yardage.
Although the percentage of pas-
s|es completed has fallen from 44.8
per cent to 41.8 per cent, there has
been a slight increase in yards
gained per completion. Compared
to 1948, there are 5 per cent fewer
attempts, 6 per cent fewer com
pletions and 6.8 per cent less air
yardage, but practically the same
completion percentage and average
gain.
Only 64.1 per cent of all extra
point attempts have been convert
ed this year, compared to last
year’s all-time high of 76.2 per
cent. The 1948 figure was 70.8
per cent.
Higher Scores
Despite this loss of extra-point
efficiency, scoring has increased
this season over 1952, in propor
tion to both playing time and the
number of offense plays.
To^al points ax - e down only 5
per cent, in a 10 per cent shorter
game. Touchdowns have come at
the rate of one for every 23.7 of
fense plays. In contrast 25.4 rush
es and passes were required, on the
average, to produce each 195S
touchdown.
Elapsed time of games, accord
ing to figures covering Eastern
Intercollegiate Football association
games, is down as result of the
change in the automatic time out
rule. And there has been a marked
decrease in exceptionally long
games.
This year, only 23 out of 86
games, or 26 per cent, have lasted
two and a half hours or longer.
Last year this was true of 33 out
of 80, or 41 per cent. The average
elapsed time this year is 2 hours
23.7 minutes, compared to 2:28.2
last year at the same point of the
season.
Tig
ers
(Continued from Page 4)
Arnold have scored 48 points each.
Fred Anderson has 42 points.
Arnold is the team’s leading
rusher, picking up 546 yards on 78
carries for a 7 yard average per
carry. Bonnen has 419 yards on
67 for 6.1; Wade, 381 on 74 for 5.2;
Anderson, 212 on 34 for 6.2; Rol
and Beasley, 148 on 22 for 6; and
Travis Engelbrecht, 103 on 22 for
4.7.
Quarterback J. B. Carroll has
booted 17 straight extra points and
has kicked 32 of 36 this season.
>UY, SELL, RENT OR TRADE. Rates
.... 3c a work per insertion with a
B5e minimum. Space rate in classified
section .... 60c per column-inch. Send
all classified to STUDENT ACTIVITIES
OFFICE. All ads must be received in
Student Activities Office by 10 a.m. on the
day before publication.
LOST
LOST—ONE black and white male toy
terrier. Answers to name “Danny.”
Reward, 4-9652. After 5, 6-1643.
• FOR SALE ®
CEDAR CLOSET, portable washing ma
chine, child clothes closet. Call 4-4679.
FOR RENT
LARGE three room partly furnished apart
ment. Utilities paid. North gate. Phone
6-2332.
FOR RENT—Large bedroom for two. Pri-
. vate entrance and bath. Close to college.
Phone 6-6188.
SEWING machines. Pruitt’s Fabric Shop.
•DIRECTORY OF*
BUSINESS SERVICES
jlNSURANCB of all kinds. Homer Adame.
North Gate Call 4-1217
• Blue line prints
® Blue prints
• Photostats
SCOATES INDUSTRIES
Phone 3-6887
GUY H. DEATON, ’20
TYPEWRITER EXCHANGE
We Buy, Sell, Rent, Repair
116 S. Main Ph. 2-5254
BRYAN
• SPECIAL NOTICE •
»UL ROSS LODGE NO. 1300 A.F. & A.M.
Called meeting Thursday,
Oct. 29 at 7 p.m. Work in
MM Degree. Also examin
ations.
Ed Madeley, W.M.
N. M. McGinnis, Sec’y.
Official Notice
October 31st is the last date on which
orders for senior rings may be placed for
delivery before the Christmas Houidays.
Undergraduate students who have 95 hours
and who are in good standing may purchase
the A&M ring. All rings must be paid for
in full when placing the order. The Ring
Clerk is on duty only from 8 a.m. to 12
noon Tuesday through Saturday.
H. L. Heaton
Registrar
Prompt Radio Service
— C A L L —
Sosolik’s Radio Service
712 S. Main St.
PH. 2-1941 BRYAN
K&B DRIVING
RANGE
NOW OPEN
On Fin Feather Road
Bryan, Texas
LOUIS V. HANNA
Professional Counselor
M.A. M.ed ’51
510 RESTWOOD — PH. 2-7642
Educational Personal
Vocational Child Guidance
DaltonFair clothProves
He’s Top College Coach
DALTON FAIRCLOTH
By BOB BORISKIE
Sports Editor
Newspapers and ex-students all
over the state have raved about
Dalton Faircloth. But most of them
have been raving about the wrong
thing.
He seems to be best known as
“the man who coached Don Ellis
and Fred Broussard in high
school.”
■While that is true, it doesn’t
begin to tell the story of Fair-
cloth’s talents. He coached Ellis
and Broussard all right, but he also
developed the formation the Aggie
backs are using, and he developed
the backfield that has been tear
ing up the opposition every week.
That’s one reason you see so
many sophomores in there, and one
reason why the Aggies have been
winning so many games.
Faircloth is one of the top
coaches in the state. He is one of
the brainiest coaches in the state.
He is one of the coolest coaches
in the state.
A glance at the Aggie bench dur
ing a tense moment in the game
will find Faircloth calm and col
lected. He studies the situation,
gets up to slap a player on the
back when be comes out of the
game, sends others into the con
test, and sits down again.
Faircloth came to' A&M in 1950
when Harry Stiteler was head
coach, took over the reins of the
“B” squad, and rapidly moved up
to his present job as offense
coach.
He is extremely popular with the
players, and is quick to give any
player a chance if he believes the
man can deliver the goods.
The present Aggie record of four
wins, one tie and one loss is large
ly the result of Faircloth’s faith
in the ability of several of his
sophomore backs.
There can be no doubt that Ray
George is satisfied with the per
formance of the Faircloth-coached
backfield. The record could hard
ly be improved on, since the single
Aggie loss was by one point.
Faircloth has developed a high
degree of competition in the A&M
backfield, with no player in a
position to rest on his laurels.
The knowledge there is another
player on the sidelines with equal
ability, ready to take over, keeps
the players who are in the game
battling with all they have in order
to stay in.
Those constant battles for start-'
ing positions mean Aggie victories.
LET'S TALK ABOUT SAVINGS STAMPS
From time to time, many of our old-time, loyal customers have asked
us why we do not give Trading Stamps. Since e current rage,
and likely to get more popular before it finally dawns on the buying pub
lic that there is no such thing as “something for nothing”, we are going
to devote a part of the space of our weekly ads for two or three weeks in
a frank discussion of the “deal”.
Extraordinary Meats at Ordinary Prices
CHEESE SPECIALS
Mi!d Hoop . . . . !l». 59c
2 Lb. Box
Velveeta Spread . .79c
FRESH FRUITS &
VEGETABLES
BIG WEEKEND SPECIALS ON THOSE
FINE SWIFT PRODUCTS AS ADVER
TISED BY DON McNEILL ON HIS JU
BILEE PROGRAM —
Made from Swift, Forequarters.
Extra Fresh and Wholesome
Ground VeaL 3 lbs, $1.00
Swift’s Select
Seven Steak . 2 lbs. $1.00
Swift’s Select Cuts for —
BARBECUE or STEW
Short Ribs . 3 lbs. $1.00
Brisket ... 5 lbs. $1.00
Swift’s Select Veal —
Pot Roast lb. 35c
Swift’s Select Veal
Round Steak . . . lb. 59c
Special Cuts Made From .Swift’s
PREMIUM HEAVY BEEF
BACON SPECIAL
Bacon for the Budget
Swift’s Oriole or Decker’s
Tall Korn Bacon, lb. 65c
First Quality Swift’s Premium or Hormel
Dairy Bacon . . .lb. 75c
All-Meat Swift’s Premium or Hormel
Wieners lb. 49c
Swift’s Premium or Hormel
Rump Roast . . . lb. 55c Ham-Shank End, lb. 49c
Whereas, for years the entire food distribution field has put all its
emphasis on improving its efficiency, reducing its operating costs and
profit margins to almost the irreducible minimum, now the trade em
braces about the most inefficient weapon in its fight for sales since the
stone axe was discarded.
Why inefficient? Because the consumer not only pays full retail
purchase price, directly or in
directly, for the premium
eventually obtained “free”,
but in the process pays the
following: (1) the salaries,
commissions, transportation, hotel
and meal costs of perhaps the high
est pressure group of salesmen in
the nation—the representatives of
the “stamp companies”; (Not too
long ago, there were three such
representatives, including one or ,
more from the New York'office, iri
this area to try to sell one retail
account on the use of “stamps”.
The goal: the sale of approximate
ly $25,000 worth of stamps annual
ly—representing 2% of the gross
sales of the grocery. Stamp bus
iness is big business.) (2) the exe
cutive salaries of the buyers, man
agers, tent and overhead of the
general and district offices of the
stamp companies; (3) the highest
freight rates possible on the de
livery of the “premiums” whether
prepaid or not, this being the “less
than carload rate”. If you bought
the same premium for cash from
your local dealer, most of the trans
portation would at least have been
at the 100-pounds or over rates.
Swift’s Select
Sirloin Steak . . . lb. 59c
Heart o’ Texas
Hens or Fryers . . lb. 55c
GROCERY SPECIALS
Beautiful Young Tender Home Grown
MUSTARD or TURNIP
GREENS . .2 bunches 25c
Smooth, Clean Porto Rican or Red Velvet
SWEET POTATOES . . lb. 5c
1 Lb. Cello. Bags
CARROTS . . . pkg. 15c
Flame
TOKAY GRAPES . . lb. 11c
Medium-Large Size Fancy Wash. State
DEEICIOUS APPLES . lb. 17c
CUCUMBERS—Fresh . lb. 10c
One of ihe Better Grades
Keyko Oleo .... lb. 22e
For Better Baking and Frying
Crisco .... 31b. can 79c
Maxwell House
Coffee lb. 85c
COLLECT COLLEGE PENNANTS
One Free With Each Can—HORMEL
l5*/2 Hz. Can
Chili With Beans . . 29c
15'/ 2 Oz. Can
Chili - No Beans . . . 39c
15 Yz Oz. Can
Tamales 25c
Ballards or Pillsburys—Buttermilk
Biscuits can 10c
(Limit Total of 4, Please)
Kraft’s Salad Dressing
Miracle Whip . . pint 27c
Popular Brands
Cigarettes . carton $2.09
Cool W r eather Breakfast Special
Regular Package—3 Minute
Oats With Raisins . . 17c
For Cooking or Roasting—No. 1
2 Lb. Cello.
Raw Shelled Peanuts 59c
3 3Iinute White or Yellow—1 Lb. Cello.
Popcorn 23c
® HUNTERS m
Dove — Squirrel —- Duck
Full Assortment
It O T G II N SHELLS
At Strictly
WHOLESALE PRICES
Swift’s—12 Oz. Can
I Vein . .
43c FROZEN FOODS
Swift’s
Allsweet Oleo . . lb. 29c
No. 2 l /z Cans—Halves or Slices
Hunts Peaches. 2 for 55c
8 Oz. Cans—Tangy Spicy—Frosts
Tomato Sauce . . can 5c
Vz Gal. Bottles Grade A Sanitary
PASTEURIZED
Milk 2 for 75c
(Plus Bot'.le Deposits.)
1 Lb. Box Sunshine
Krispy Crackers . . 23c
Candled, Fully Guaranteed, Medium Size
In Cartons
Eggs •. . doz. 57c
5 Lb. Bag—Kimbell’s Best
Flour bag 35c
6 Oz. Cans Pasco
ORANGE JUICE . . 2 cans 35c
Birdseye—FILLETS OF
PERCH lb. 43c
Birdseye
GREEN PEAS . . 2 pkgs. 39c
Assorted to Suit (While Stock, Lasts)
SNOW CROP
PEAS AND CARROTS
MIXED VEGETABLES
GREEN PEAS
6 Pkgs. $1.00
V 2 Gallon
MELLORINE . . . each 55c
De Luxe Quality—Pure—Sanitary
ICE CREAM .... pint 27c
Southside Food Market
STORE HOURS: 8 a.m.—7 p.m. Daily. 3 blocks due South of Kyle Field, College
Open 30 Minutes Earlier Fri. & Sat. Closed Sundays A Complete One-Stop Market
WE RESERVE THE RIGHT TO LIMIT QUANTITIES
Specials for Thurs. Afternoon, Fri. & Sat. - Oct. 29-30 = 31
Plenty of Special Tricks
or Treats
HALLOWEEN ITEMS &
FRESH PUMPKINS
The big GIMMICK in the deal:
the retailer — and eventually the
customer—pays the full 2% cost
on all the stamps given out to cus
tomers. This is where the stamp
companies make their killing. They
also benefit in that they are “pre
mium dealers” in the very biggest
sense of the word. Their annual
volume is almost beyond concep
tion. They undobtedly buy pre
miums at costs far below any chain
or department store. Yet they nev
er have to cut prices, and have the
least sales resistance. No adver
tising is necessary. No credit risks
are involved. They sell almost twice
more stamps for cash than they are
ever called upon to redeem. Their
one problem is to induce more and
more retailers to embark upon the
plan.
And, remember, all this tremen
dous cost and waste is all added
finally into the cost fo your food.
How can this be done without
your detecting it? Ask yourself
this question: Do merchants go
broke when they use “loss leaders”
to gain business ? They do not go
broke. They spread out thinly ov
er the rest of their operation
enough added profits to cover the
losses The same MUST be done,
sooner or later, to cover the costs
of the premiums. Are Loss Lead
ers (which we are also guilty of us
ing) unethical or immoral? That
COULD be the subject of another
discussion.
So much for the inefficiency of
the “deal.” If you have read this
far, you will begin to wonder.
Further discussion will appear
in next week’s ad.