The Battalion. (College Station, Tex.) 1893-current, February 20, 1940, Image 2

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PAGE 2 THE BATTALION -TUESDAY, FEB. 20, 1940 The Battalion STUDENT TRI-WEEKLY NEWSPAPER OE TEXAS A. & M. COLLEGE of Mechanical College of Tex; published three times weekly Tuesday, Thursday, and Saturday mornings; and is weekly from June through August. rxe, issued published Entered as second-class matter at the Post Office at College Station, Texas, under the Act of Congress of March 8, 1879. Subscription rate, $8 a school year. Advertising rates upon request. Represented nationally by National Advertising Service, Inc., at New York City, Chicago, Boston, Los Angeles, and San Francisco. Office, Room 122, Administration Building. Telephone t~6444. 1939 Member 1940 Associated GoUe&iate Press BILL MURRAY _ LARRY WEHRLE. James Critz E. C. (Jeep) Oates H. G. Howard "Hub” Johnson Philip Golman John J. Moseley EDITOR-IN-CHIEF ADVERTISING MANAGER Associate Editor Sports Editor Circulation Manager Intramural Editor Staff Photographer — Staff Artist TUESDAY STAFF Charlie Wilkinson Managing Editor Bam Davenport Asst. Advertising Manager C. A. Montgomery Editorial Assistant Junior Editors Earle Shields Don Andrews Senior Sports Assistants Jimmie Cokinos Jimmy James Junior Advertising Solicitors K. W. Hubbard J. D. Smith Rcportorial Staff Bill Fitch, H. S. Hutchins, W, D. C. Jones, Joe Leach, “PREXY” Recently the Association of Former Students of A. & M. announced the opening of a drive to so licit voluntary contributions from friends and ad mirers of Dr. T. 0. Walton to have an interna tionally-famed artist paint a life-sized portrait of the president of Texas A. & M. College. Voluntary donations are being received for this purpose from ex-Aggies and friends of the col lege, members of the faculty and staff, and other citizens of the state. The portrait fund will be used to commission Seymore Stone, internationally-famed portrait paint er who has pictured such famous men as Theodore Roosevelt, Chauncey Depew, Calvin Coolidge, Ad miral Byrd, John J. Pershing, John Nance Garner, and others, to do the portrait of our president. At the time of presentation of the portrait, it is planned to present Dr. Walton with a scroll bear ing the reproduced personal signatures of all con tributors. In selecting Mr. Stone, it was the thought of the committee that the portrait would be not only a great tribute to Dr. Walton but a gift of great value to the college. * * * Dr. Walton has served the college in his capac ity longer than any other man. Under his presidency nearly 85 per cent of all the graduates of this college have received their de grees. Few men have done as much for this school as Dr. Walton, whom the students affectionately call “Prexy.” All who know him like and admire and respect him for the great man he truly is. With these facts considered, it is no wonder that graduates of this institution should have thought of rendering him such an honor. No tribute could be too great. But why should such worthy move be car ried on just by graduates and staff members of the college? Aggies, ksk yourselves—shouldn’t the students, you yourselves, assist in such an undertaking? There is no better way of showing our esteem jfor this man who has done so much for us—who Ifaas always seen our side, counseled and assisted us, •become our friend, actually made himself one of iUS. And with these facts in mind, The Battalion "wishes to make the suggestion, for you, that the senior class, possibly, or better, the senior, junior, sophomore, and freshman classes, take this oppor tunity to do their share in rendering this tribute to a man who more than deserves it, and at the same time in doing a good turn for the college. A student body drive, or a campaign by each of the classes, should, we feel, be undertaken for this purpose. We’ve made the suggestion. Now will you act upon it? ★ Why Do Textbooks Cost So Much? THE COLLEGE STORES’ ANSWER TO A QUESTION THAT IS OFTEN ASKED. The average college student often complains that the prices he pays for textbooks seem exces sive. The first and natural reaction to any retail price which appears to be unduly high is to assume that this selling price is greatly in excess of cost price, and to hold the selling agent (the college store) directly responsible. This store, your college store, realizes that be cause of student reaction to textbook prices, it is sometimes viewed in an unfavorable light. To substantiate its plea of “Not Guilty” to the charge of over-pricing, your college store asks you to consider the following facts: The selling price of every textbook is estab lished by the publisher of the book. A college store has nothing whatever to say when the price of a textbook is established. This store has never knowingly sold a book above the list price established by the publisher. The price you pay for books at this store are pub lishers’ list prices or less. The discount a college store receives from the list price is usually small when compared with that offered in oher lines of merchandise. In spite of this small discount allowed, the store must pay express and delivery charges on every textbook sent from the publishers. The $3.00 which a student pays for a text book in a college store is spent by the store as follows: $2.40 goes to the publisher for the book, $.54 goes for store operating expense (average oper ating expense of college stores has been reduced to 18.06% of net sales: Ind. U. Bur. of Bus. Re search, 1939), and the remainder, less than six cents, is left for setting up necessary reserves against unexpected textbook revisions, ect., and for the store’s profit on the sale of the book! Thus it can be seen that your college store is not making any undue profit on the sale of text books. High textbook prices are not the result of profit-taking by the college store. Why, then, do textbooks cost so much? The publishers of textbooks establish the price. Are they to blame? The main reason for the high cost of text books is that the manufacturing cost is high. To produce a small quantity of any printed matter is expensive. The market for any one textbook is ex tremely limited, sometimes limited to one or two colleges, and the life of any textbook is too short to make quantity production possible. Usually with in two or three years from the date of a textbook’s publication the author will wish to revise his work in order to keep it abreast of the times both in factual content and methods of teaching. It is im possible, therefore, for textbook publishers to reduce book prices by taking advantage of the savings which would result from quantity production methods. The compensation of the author influences text book prices. Since the volume of sales is small compared to popular fiction, for example, royalties must be relatively higher if the ablest minds are to be attracted to the writing of textbooks. In addition, the textbook publisher must use expensive methods to promote and advertise the book he publishes. Sample copies of each new textbook must be sent to hundreds of professors if the publisher wishes his book to be assigned to students for class use; trained salesmen must visit teachers to personally point out the values of new texts; expensive exhibits of textbooks must be dis played at the various conventions of educators. Therefore, you must realize that the prices of textbooks are determined by factors over which neither your college store nor the publisher has control. The result is that the list price established by the publisher, which must cover production and selling costs and allow the publisher a margin of profit, is comparatively high. We ask your indulgence in our problem. Do not condemn us for charging prices over which we have no control. We want to enjoy your goodwill and we are doing all in our power to merit it. May we have your cooperation and friendship? —Published under the auspices of the National Association of Colleges Stores. ★ New York University has a special course on city government in which the teachers are admin istrative officials of New York City. ★ Rollins College recently sponsored an economic conference for the leaders of the citrus industry. ★ What this school needs is a place to get rid of second-hand textbooks that will not be used this semester. ★ A University of Chicago scientist has invented a matrimony meter to measure the probability of a happy marriage for any couple. As the World Turns... By DR. R. W. STEEN The capture of the prison ship, Altmark, by the British adds a bit of spice to a war that usually lacks headline material. England is quite happy about the whole thing, Germany is furious, and Norway is a bit puzzled. Norway had no active part in the affair, and now finds herself in re ceipt of strong diplomatic notes from both powers. England insists that Norway failed in her duty as a neutral when her examination of the Altmark failed to reveal the presence of more than three hundred English men who were held as prisoners. She insists too that the Altmark was lightly armed, and should therefore be interned for the duration of the war. Germany threatens to redeem her pride by attacks upon ships in neutral waters (such a move would be some thing less than unique as she has been following such a policy since the beginning of the war.) * * * All observers seem to feel that spring will bring serious fighting to the Western Front. Some observers continue the possibility of American en tanglement. It is difficult to see American inter vention just at present, but it might be worthwhile to mention the fact that April is a dangerous month for America. The battles of Lexington and Concord which began the American Revolution were fought in April. The Mexican War began in April. The Confederate attack on Fort Sumter, which began the fighting in the Civil War, was made in April. The war with Spain was declared in April; and in 1917 the United States became a party to the World War in April. The War of 1912 is the only American war not to begin in April. It was declared in June. This conflict with England was crazy (even crazier than most wars) from start to finish. The chief cause of war was removed before war was declared. America’s showing on land was unbelievably poor, while her showing at sea was better than expected. The peace treaty did not mention in any way the events which brought on the war, and the blood iest battle of the conflict was fought after the peace treaty had been signed. Since all of these things are unusual, it is just as well that it did not begin in April. * * * The Republican national convention will meet in Philadelphia. The idea seems to be that the Democrats met in Philadelphia in 1936 and con ducted a successful campaign, so possibly the Re publicans can do something of the same thing in 1940. The Republican program committee has had much to say about the terrible economic condition to which the Democratic administration has brought the country. Before becoming too excited about the economic condition the Republicans might give some consideration to the rumors floating about to the effect that economic conditions were not so good in 1933. Steen LAMENT OVER A. & M.’s EXPANDING ROLL CALL I picked up the Directory of A. & M men On a desk of a friend—used and worn, And opened the pages to see who was ivithin, And looked for first place to see who had toon. But, alas, it was not the one I expected it to be, For Abbott, A. J. seems to rank no more And has been replaced by Aaron E. I passed down a few names and was hit to the core For his name I did not find even out of place— Could the College forget his figure and face? No, for his name used to stand at the top of this page On each “ramlist” in the good old days. Now I turn to the back and look at the last I hoped to see Zuber, N. D. the very last on file; But again I am disappointed and aghast, For I find Zumivalt, Robert W., A mere infant of the ’35 class. Now all you old boys of ’13 to ’17 Will remember the “ramlist” which at supper was read, Which was headed by Abbott, A. J. And ended with good old Zuber, N. D. —G. N. Stroman, ’17. BACKWASH Bo George fnemwnn “Backwash: An agitation resulting from soma action or occurrcnco.”—Webstar. Just as a matter of reference, let’s look over the various ratings shows are given in this column, what they mean and why they are given. In the first place the grade- point ratings were established to form a basis of comparison and avoid the excessive use of “good” and “pretty good” in describing the shows. Now to what they mean—one, two, and three grade- points. To rate three grade-points a show has to be above the aver age in entertainment, but not nec essarily one of the best ten. Any show that is outstanding in some particular phase may rate all three; that is a witty comedy if it is very witty, a musical show if it has good music, or a dramatic show if there is unusual acting, will generally rate three grade-points. The average show as far as enter tainment goes will rate two grade- points; most shows will be of this type. A poor show, of course, gets one, and a “lousy” show us ually is not reviewed in the first place. In any and all cases two factors enter into the grading, first the personal opinion of the writer must naturally be a govern ing factor, but the second factor serves more as the basis of grad ing; that is, whether or not Ag gies in general will like a show. With these in mind it is not too breath-taking to note that of the three shows reviewed today all three rate three grade-points, and all for outstanding acting. “The HUNCHBACK OF NOTRE DAME” is perhaps the best bet of the lot, mostly because it is the most current. Charles Laugh ton plays the part of Quasimodo made famous in years gone by when Lon Chaney Sr. played the part. His characterization will leave the audience with a mixed feeling of horror, repulsive, and pity. The story is a familiar one about a deformed bell-ringer who falls in love with a pretty dancer, about his saving her from a mob. and later about his death. Laugh ton is still the same invincible actor he always was. “DISPUTED PASSAGE” is one that accomplished a three-fold purpose. First it gave Dorthy Lamour a chance to do some dra matic acting. Second it provided John Howard a gateway to ap pearing in first-class pictures, and lastly it gave Akim Tamiroff a chance to prove his utter versa tility. He has played roles from fighters and cowboys to lawyers, and now is a doctor. The show was taken from a novel by Lloyd C. Douglas, and you will recog nize it as similar in mood to “The Green Light.” It deals with a boy entering and graduating from med ical school with the idea that science alone is his objective. Noth ing else can matter. But he learns differently via iMss Lamour. “DRUMS ALONG THE MO HAWK” is a tale of frontier In dian fighting, starring the best In dian fighter in the lot, Claudette Colbert. She is really good when it comes to defending the fort. You should see her pour scalding water on a bunch of half-naked Indians. That stunt was really effective. Of course that girl wielding the bucket was quite a different one from the pretty little city girl who first entered the pioneer home and fainted at her first sight of a red- man. If you see those backwoods men drilling, you won’t feel so bad about the appearance of your own outfit. If you run out of something to do, the shows this week are “extra-special.” WHATS SHOWING AT THE ASSEMBLY HALL Tuesday 3:30 and 6:80— “DISPUTED PASSAGE,” with Dorothy Lamour, John Howard, and Akim Tamiroff. Wednesday 3:30 and 6:30— “DRUMS ALONG THE MO HAWK,” with Henry Fonda and Claudette Colbert. AT THE PALACE Beginning Wednesday — “THE HUNCHBACK OF NOTRE DAME,” starring Charles Laughton. AT THE QUEEN Tuesday, Wednesday, and Thursday — “ALLEGHENY UPRISING” with John Wayne and Claire Trevor. When an irked professor at Pennsylvania State College asked Thomas Smith why he missed an examination in a courtship and marriage course. Smith explained that he had taken the day off to get married. Quotable quotes . . . Bodie Pierce, just before the second Arkansas game: “Statistics show that there are only 3,000 people in the United States more than six feet, five inches tall—and Arkansas has half of them on thier basketball team!” . . . Point of view: Colonel R. L. Christian, just be fore delivering his address to the Cosmopol itan Club Sunday, which was attend- Fuermann ed by his wife, “I’m a little fear ful about delivering this address in front of my wife. It’s the first time she has ever been in an au dience which I have addressed.” . . . Mrs. R. L. Christian, midway between Colonel Christian’s lecture: “I wonder if he’s as nervous as I am?” ... On being introduced to Dr. and Mrs. Winkler recently, Bill Urban was unaware that the Dean was a faculty member. Re plying to Mrs. Winkler’s query, “Are you a professor here?” Bill came back with, “Gosh, do I look like one of THEM?” . . . Jack Bowman and Dorothy Thames, while attending the Architects’ Ball as Mr. and Mrs. F. D. R.: “Just trying to decide whether or not we’ll run for a third term.” • The desperation wfiich sometimes results from being cooped up here in the middle of nowhere broke through the surface the other day in a little incident which happen ed in the Post Office. An enthus iastic student was discovered with his forearm lost in a P. O. box, but with a rapturous look on his face. A passer-by asked the cadet why he didn’t take his mail and go home, to which he fiercely re plied, “I’m stuck, but I’ll be damned if I’ll let go of this letter —it’s the first one I’ve received in twenty-three days!” • Sweet peas to the Eagle Pass Guide. In a recent news story re lating to a local incident, the Guide says: “Col. Eduardo Montemayor, chief of police of Piedras Negras, knock ed at the door of 783 Cuahtemoc Street in his city Wednesday morn ing. Behind him were three police men. When the knocks were not answered, the policement lined up and went crashing through the door like three A. & M. backs on the loose. • Etiquette in the dining room: Coeds at Baylor U. are given a printed leaflet entitled “Etiquette of the Dining Room.” A lengthy document which takes fully ten minutes to read and which—the Baylor girls say—no one reads, here’s a few of the high spots which would be doomed to a vigor ous downfall at Aggieland: “Reaching for food across the table or across your neighbor’s plate is very bad manners.” “Of course, no well-bred person would think of taking even an olive from a dish before the meal has begun, or show a selfish pref erence for some choice piece of serving of food.” “Showing a distaste for any food is extremely rude.” “Take small bites.” ‘Dip soup away from you and drink from the side of the spoon noiselessly.” “When the meal is finished, draw finger bowl toward you and dip the fingers lightly, one hand at a time, into the finger bowl. Touch the tips with the fingers on one hand, then dry the lips and finger tips with a napkin, daintily.” • Jack Littlejohn has announced that an invitation has been receiv ed by the orchestra to play for the Sophomore-Freshman prom at Sophie-Newcomb on April 6. Evi dently the hit that the orchestra made in New Orleans during the Sugar Bowl game is having its after effects. Clothes Make The Man WE MAKE THE CLOTHES! See our new Spring fab rics .... We have just the suit pattern you are looking for. Colors! . . . . Tweeds! $21.50 to $35.00 ROSS TAILORS Bryan—Opposite Woolworth Boy! I’m planning on a big week-end . . . The A.S.C.E. Dance Friday and the Sophomore Ball Saturday night. I’m keep ing my date at the AG GIE AUTO-TEL. AGGIE AUTO-TEL B-1264 Bryan, Texas THE EXCHANGE STORE Your College Store \ JP As sure as it’s almost spring, we’re sure to have rain. Be ready to meet your classes with a feeling of security by knowing that your cloth es are well protected by one of our trench coats. $3.75 - $4.35 - m mmm Our pajama assort ments are of styles, colors and patterns which will wear through many a good night’s sleep. $1.50 - $5.00 Good shoes are a “must” for correct appearance. Our Crosby Square sho es are the campus favorites. They are both comfortable and long wearing. $3.95 - $4.95