* * By burning 25% .loiter than the average of 1 j f j jt the 15 other of the Ijargest-selling brands tested ■ l- , | % ; — slower than any pf them — CAMKLS give a smoking plus equal to j * . V 1 \, .7 ' »•«** t J H J H *•» •tMtm »«•* H A T K V K R pruc \»*u p«> prr VV p4i k tor \our Nnu>kt*v CamcK /!•'c >ou more ritual >mokmf( pleasurt- h»r your m«»ir\ A prominent vrieontit lahoraiorx itiajr impartial te*t% on Iti of the larkcm srllin/e ogarrtte hramix Mere are the rexultx: I CA.Mfl s were touml ro tontein Mt)Rf TO®A< C.o BS >X > Util I than the ax rraKe for the I' other of the larnrxa tellintt hrantK 2 (.A.MH S HI RNH) SI oil Fit THAN ANY OlltfR BK AND ITSlFD- .’♦5 SIX )Mfc F R | HAN IMF AVFR A(.t I IMF. C)F TIIF IA OIHFR OF Till I.AR(;FSI SFI I INC. BR ANDS* B% hum •np 2S' « xloxxer. on the axera/tr, (aimelx *r*c wnokerx the rquixjlent of 5 EXTRA SMOKES PKJi PA< K * In the xu me textx ther hrendv i 4 Ifl < ante I o/oreitct vou have a eaxe xx^ere dtonr qualit> and r.\/ra measure /CO *l‘ > nR together. Better %mokin/c —ami I m|>re of it I urn to C amelx and enjo' tt> * lull th«*e Ionjc-burning, toxilier to ■ h^ttt*—u> njild and taxty! MOKF PLFASrRF PER PUFF — MORI PUFFS PER PAC:K ! Penny joy fto/ny yo/tr best cigarette buy ' LONG-BURNINq COSTLIER TOBACCOS U2SKifiH f(f«*n**r*j MaxrMzmt*?*^