KOUNTRY STORE
(Continued from Page 1)
future student and ex-student body.
It has ever been an ardent supporter
of the Student Loan Fund, a fund
principally raised, maintained and ad-
ministered by the State Association
of Former Students of the A. & M.
College, of which Association the Me-
Lennan County Club is a sub-ordinat-
ing part.
Our Club, realizing the vast good
the Student Loan Fund has done and
is doing in helping worthy and am-
bilious boys to obtain an education at
the A. & M. College, determined to
help, mainta.n and augment this fund.
So a few years ago during the ad-
m nistraticn of Edmund Taylor, then
tresident of cur Club, the idea was
advanced to operate a KOUNTRY
STORE, each year at the Cotton Pal-
lace Exposition, the operation to be
from merchandise, we hoped to be
donated us by the different firms and
corporations in the United States, do-
ing business in this section; the di-
reet benefit to be received by those
donating to be the intense, unige and
beneficial adveriisement we would give
{he merchandise so donated; the direct
benefit the Club would receive, to be
the little mcney we might make, to
Le principally used to loan some de-
serving boys to obtain an education
at the A. & M. College, who but for
this help might be bound forever to a
yoke of menial and uneducated servi-
tude. :
The idea once advanced took con-
crete shape immediately; every mem-
ber pledged support; proper commit-
tees were appcinaed; a suitable build-
ing was purchased at the Exposition
grounds, and through a quick and in-
tesive campaign for donations, back-
ed by the generous and enthusiastic
help of our local jobbers and mer-
chants, we were able to stock our
store with sufficient good merchan-
dise to be ready for our first opening
at the beginning of the Cotton Pal-
ace Exposition in October, 1925.
Every member of our local Club
not only gives unselfishly his time,
support, help and sometimes his
money, but by a cooperation and co-
ordination unequaled in any organiz-
ation and through the untiring abili-
ty and efforts of our present Presi-
dent, Mr. H. G. Hynds and his execu-
tive staff, the results of our efforts
hyve been . entirely satisfactory to
both our Club, and we fell, you do-
nators, and it has been decided to
make the A. & M. KOUNTRY STORE
a permanent enterprise to be run
each year at the Cotton Palace Expo-
sition in Waco, Texas, by the mem-
bers of our local A. & M. Club.
The geod we have already accom-
plished is best expressed in the fol-
lowing letters, one from Mr. E. F.
McQuillen, the Executive Sercetary
of the Association of Former Stu-
dents of the A. & M. College of Tex-
as, and the other from Mr. W. V.
Crawford, the President of the Texas
Cotton Palace Exposition, and we re-
spectfully ask you to read both let-
ters, to-wit:
College Station, Texas,
July 2, 1927.
The McLennan County A. & M. Club,
Mr. H. G. Hynds, President,
Waco, Texas.
Dear Friends:
Your club is the only local A. & M.
Club maintaining a student loan fund
at A. & M. College. I wonder if all
of you fully realize the tremendous
amount of good accomplished through
such a fund.
Your loan fund was established in
January of 1926, approximately a
year and a half ago. Since that time
$1,042.50 has been loaned to twenty-
two A. & M. boys. TWENTY-TWO
men have been assisted in securing
their education. Without this help-
ing hand many of these boys would
have been forced to drop out. I find
in looking over the names of these
twenty-two men, that I know every
one of them personally and know their
conditions and their struggles. I wish
I could present them to you. It would
make you feel a glow of pride to rea-
lize that you were helping boys of
their cailber. Perhaps the most as-
tounding part of your contribution is
the fact that it will go on indefinitely,
year in and year out, performing as
it has in the past.
I just wanted this club to know
what was being accomplished through
its efforts. Call on me, or your of-
fice at College, at any time for any-
thing.
Cordially yours,
(Signed) E. E. McQuillen,
Executive Secretary.
Waco, Texas,
November 17, 1926.
To the McLennan County A. & M.
Club,
Through its President,
Waco, Texas.
Dear Sirs:
It affords me a great pleasure to
advise you that at a recent meeting
of the Directors of the Texas Cotton
Palace the following resolution was
unanimously adopted, to-wit:
“Be it,
RESOLVED by the Directors of
the Texas Cotton Palace, in regular
session assembled, that we genuine-
ly endorse the A. & M. Club’s opera-
tion of the store known as the “A. &
M. KOUNTRY STORE”, during the
term of the Cotton Palace and ap-
plaud the spirit of the members of
this Club for their unselfish and phi-
ianthropic efforts in helping to raise
funds, by the running of this store,
for their STUDENT LOAN FUND,
a fund raised principally from among
the former students of the College,
and used by their State Association
to help poor and worthy young men
to finish their education at the Agri-
tural and Mechanical College of Tex-
as; that we further commend the op-
.ration of this store by this Club to
all with whom it may be brought in
contact, as being worthy of their sin-
cevest consideration and help, and as
cffering a medium for effective and
safe advertisement for good mer-
chandise during the course of the Cot-
ton Falace Exposition. Be it furth-
er,
RESCLVED that a copy of these
recoluticns be mailed to the “McLen-
nan County A. & M. Club.”
A's Fresident of the Texas Cotton
Palace, I am very glad to advise you
cf the above action, and I want to
add ‘personally my congratulations
and encouragement on the splendid
and unsellish work you boys are do-
ing.
Very truly yours,
(Signed) W. V. Crawford,
President.
WHY OUR KOUNTRY STORE
IS THE VERY BEST OF
GOOD ADVERTISEMENT
We now ask you not to consider
any further the good we accomplish
through our Lean Fund on account of
our donations. We realize that you
donators cannot keep up your re-
spect.ve organizations successfully
by continuously giving your mer-
chandise to every charitable, or phi-
lanthropic cause, which may appeal to
you, however worthy, or meritorious
that cause may be. WE MOST EM-
PHATICALLY WANT. . YOU - TO
KNOW THAT WE DO NOT ASK
DCNATICNS OF YOU FROM THE
STANDPOINT OF THE WORTHI-
NESS OF OUR CAUSE. BUT WE
DO WANT YOU TO KNOW THAT
WE ASK THESE DONATIONS BE-
CAUSE OF THE BENEFIT AND
GOOD YOU WILL DERIVE FROM
A BUSINESS STANDPOINT, FROM
TEE UNIQUE, INTENSIVE AND
DIRECT ADVERTISEMENT WE
GIVE TO THE MERCHANDISE
YOU DONATE US, and we do not be-
lieve your advertising department
can provide better advertising re-
sults at the same cost than we give
you. “4
In the first place, it is a well
known fact, that the Texas Cotton
Palace Exposition held each year in
Waco, during the middle of the fall,
differs from the ordinary State Fairs,
and reaches a class of people differ-
ent and more directly than any other
State Exposition of its kind. Its
agricultural, domestic science and
particularly its cotton products dis-
plays, attract large numbers or peo-
ple not only from this and immediate-
ly adjcining counties, but as well the
counties of Central Texas generally,
and Western and Southwest Texas in
particular.
Its social features and entertain-
ments, are exceptional in their grand-
eur and unique in their presentation
and association; its Queen’s Ball is
unsurpassed in gorgeousness of cos-
tuming and display of beauty by any
similar pageantry in the United
States. It gathers together as direct
subjects of the Queen’s Court, rep-
resentatives from every state in the
Union, as well as the Governments of
Mexico and Dominion of Canada.
And throughout all this concourse
of people, both rich and poor, high
and low, there exists a comity and a
family friendship distinet from any
gathering at similar State Fairs, and
practically all visitors at the Expo-
sition will, at some time, before it is
over, visit the KOUNTRY STORE
either as interested, or curious spec-
tators, or as shoppers desiring the
test merchandise for the least money,
for we have established an enviabie
and just reputation for selling only
the best merchandise for the least
money.
No article of merchandise we sell
costs the purchaser more than ten
cents, yet the retail price of some of
this merchandise runs as high as $1.50
per article, and few articles retail as
little as ten cents and none less. The
truth is we do not sell merchandise,
we sell TRADE TICKETS for not
more, nor less than ten cents per
ticket; each ticket has a serial num-
ber to correspond with a similar
number of some certain twenty bins
containing merchandise, each bin con-
taining different merchandise. The
purchaser does not know the nature
of his purchase until it is deiivered
to him by the salesman, or the speel-
er, and upon delivery, the merits and
or Smoked Bacon”;
superiority of this particular article
is discussed by the salesman. There-
fore the unigeness of the advertise-
ment, the direct and personal touch
given the same.
Qur salesmen are men prominent
in business and social circles of
Waco; they have become proficient
as KOUNTRY STORE salesmeri; our
speelers are from among the same
class; they have become experts in
crying out and advertising the super-
jority of your merchandise; w= ob-
tain a direct contact with our cus-
tomers; we talk with them about
your merchandise both by this per-
sonal contact, and through an elec-
(ric loud speaker operated ‘contin-
uously throughout our business day
by another expert.
Who, of you, among our donors,
could employ the services of Mr
Walter Lacy, President of the Citi-
zens National Bank, one of the old-
est and largest banks in the city of
Waco; cr of Mr. E. P. Hunter, general
manager of Cameron & Co., one of the
larges: wholesale lumber companies
in Texas; or of Judge Wm. Sleeper,
cne of the ablest lawyers in Texas;
or of Mr. John Barnes, president of
Barnes Lumber Company, another of
the largest lumber corporations in
Central Texas; or of Mr. R. J. Potts,
president of D. June & Co., one of
our largest iron foundries and ma-
chine shops in this territory. Who,
we say, among those who donate to
us, could purchase the services of
these gentlemen to sell and advertise
your wares and ery out to the throngs
befcre them, the superiority, for in-
stance, of “Armstrong s Plover Hams,
or “Davis Baking
Powder and Cocomalt”; or “Van
Camp’s Pork and Beans”; or Liggett
& Myers Chesterfied Cigarettes”; or
“Price-Booker Pickles”; or Southern
Cotton Oil Trading Company’s ‘Snow
Drift”; or Corning Glass Works’
“Pyrex”; or Nadine’s toilet articles;
or Brown Cracker Company’s cakes
and crackers; or “Barton’s Dyan-
shine”; or “Coty’s Perfumes” and
many, many other standard lines
which we handle and advertise. And
yet these men, and many others as
important and able, don the jumpers
of the KOUNTRY STORE and glad-
ly GIVE their time, from day to day,
to sell your merchandise and tell to
the hundreds of customers, who
crowd around our store every day
and night, the merits and the super-
iority of the same.
And we want to impress upon you
again the method of our advertising;
the character and caliber of the men
behind the movement; the personal
touch and contact they obtain with
the purchasers and customers to-
gether with the many other advertis-
ing features we present, is a charac-
ter of advertisement you cannot buy
from any other source for the cost to
you in your donations to us. :
Last year we enlarged our methods
by putting on SPECIAL DAY SALES
for certain firms and corporations.
We were able to have six of these
SFECIAL SALES DAYS. The
firms participating, making unusual-
ly large donations of their merchan-
dise for the privilege of the Special
Day feature.
On a Special Day we confine our
advertising to the products of the
firm whose Special Day it is. We
decorate the entire outside of our
building with that firm’s advertise-
ment exclusively; our bins are filled
principally with that firm’s merchan-
dise; the Ford car, we usually give
away at the end of the season, is dec-
orated with that firm’s advertise-
ment and paraded through the streets
of Waco in charge of a special ad-
vertising man, who announces the
Special Day feature to crowds on the
streets through a megaphone, and
throws out to these crowds advertis-
ing matter and samples of this firm’s
products; we further turn over the
general conduct of our business to
the General, District or Local Sales
Manager and their demonstrators of
the Special Day firm, and our sales-
men and speelers are especially in-
structed in the merits of this partic-
ular merchandise and work under the
direction of the General, District or
Local Sales Manager in charge; our
loud speaker is turned over for lec-
tures to the crowds by experts versed
in the merits of the merchandise we
sell on that day, and in the after-
neon cur airplane, the wings of which
bear in large letters the advertise-
ment of this Special Day firm's pro-
ducts, is sent up in charge of our A.
& M aviators, who fly over the city
of Waco and the Cotton Palace
grounds and veritably bombard the
inhabitants with circulars pertaining
to this merchandise, and let down
parachutes containing the same,
which parachutes are redeemed by
prizes given to the finders, and at the
end of the day’s business we give
away handsome presents, and just be-
fore these prizes are awarded and the
crowds are the largest, we have your
representative give a ten, or fifteen
minute talk on the superiority of the
merchandise for that Special Day
Each Special Day is exclusive in the
line of merchandise sold on any other
Special Day.
That the firms joining us in last
year’s Special Days were well paid
and well satisfied, we have no hesi-|
tancy in saying and we respectively
refer you in substantiation of our
statement to the following firms
who had Special Days last year:
Armstrong Packing Co., of Dallas,
Texas.
Davis Baking Powder Co., of Ho-
boken, N. J.
Price-Booker Pickle Co., of Waco,
Texas.
Liggett-Myers Co., of —4—M8 —
Van Camp’s Products Co., of In-
dianapolis, Ind.
Southern Cotton Oil Trading Co,
of New Orleans. “Snowdrift.”
Brown Crackker Co., of Dallas, Tex.
These firms, through their Gener-
al, District and Local Managers, held
Special Days at our KOUNTRY
STORE, and in most cases had their
own demonstrators present, and in
this connection we want to take this
public opportunity to personally
thank Mr. Bailey, General Sales Man-
ager of the Armstrong Packing Co.;
Mr. Roter, President of the Price-
Booker Pickle Co.; Mr. Joe M. Cof-
field, District Representative of
“Snow Drift”, and Mr Epple, Dis-
trict Sales Manager of Chesterfield
Cigarettes; Mr. E. D. Johnson, Dis-
‘rict Sales Manager of Davis Baking
Powder Co.; Mr. Sam Rozzetta, Lo-
cal Representative of Brown Cracker
Co., for the able assistance they gave
in making their respective Special
Days a success.
The above pictures were taken on
these Special Days. Those pictures
which have no crowd were taken in
the morning before the gates of the
Exposition were open for business,
which we were forced to take then
on account of not being able to ob-
tain a photographer at any other
time. The cut showing the enormous
crowd, which by actual count, was ov-
er 2,000 people, is a truthful repre-
sentation of the crowds on our last
night’s operation and conveys its
own message of the popularity of the
KOUNTRY STORE.
This year we hope to have TEN
SPECIAL DAYS during the 16 days
of the Cotton Palace Exposition, and
have already received communications
from different firms, for one of these
days, asking our terms and conditions.
In conclusion we want to take this
means of again appealing to you for
your usual donation to our enterprise
for the year 1927. We ask you to
not consider our request from a stand-
point of charity, but to carefully ana-
lyze the good we do for you in the
ddirect and unique advertisement we
give your merchandise. If you will
do this, we feel you must conclude
that you have not among your sys-
tem of advertising a better means of
heralding, to similar crowds, the
merits of your merchandise, than the
medium we offer you through our
KOUNTRY STORE.
We sincerely trust that you feel in-
terested enough in our 1927 operation
to want to become one of the Ten
Special Day cdintributors, and will
write us for conditions and terms.
But regardless, we want you to
know our gratitude for the help you
have given us by your past donations,
and sincerely trust we may continue
to serve you this year and for many
years to come.
Very respectfully yours,
McLENNAN COUNTY
A. & M. CLUB.
By ABE GROSS,
Executive Chairman
KOUNTRY STORE
ZAG:MC
Address all communications as to
Special Day Conditions to—
ABE GROSS,
P. O. Box 371, Waco, Texas.
TEMPLE CLUB
CELEBRATES HEAT
WITH BIG PICNIC
The “Biggest Little A. & M. Club
in the World” has held its monthly
meetings right thru the hot summer
and reports a very successful series.
Their annual summer picnic was one
of the high spots of the off-season.
Thru the courtesy of E. L. Elwood,
‘21, manager of the Scott and White
Dairy Farm, the picnic was held out
there in a beautiful grove. The task
of feeding the mob was turned entire-
ly over to the ladies and now they
will never be able to shake the job off
because they handled it so well. The
Temple and Bell County A. & M.
Club meets the last Friday night in
every month and they always have
good turn-outs.
_
—
HOW TO BECOME UNPOP-
ULAR!
lr
a —
A card from E. H. “Pewter’
Pendleton, ’23, says he is sleeping
under blankets every night on his
8,000 mile tour of the Northwest. Ie
is in Vancouver now. In the mean-
time, it’s 100 in the shade at College.
GENERAL CONTRIBUTORS
(Continued from Page 1)
WACO CONTRIBUTORS
(Continued from Page 1)
Corning Glass Works, Corning, N.
Y.—The Best-Pyrex Dishes Made.
Coty, Inc., New York—Coty’s Toilet
Water.
Capital Food Products Co., Dallas—
Salad Dressing.
Cand&la Dry Western Sales fCo.,
San Francisco—Canada Dry Ginger
Ale
DeMuth, Wm. & Co., New York—
Brair Smoking Pipes.
Detroit Graphite Co., Houston—
Graphite Enamel.
Durkkee, E. R. & Co., New York—
Durkee’s Salad Dressing.
E. A Laboratories Co., Brooklyn, N.
Y.— Auto Horn.
Empson Packing Co., Longmont,
Colo.—Brown Beauty Beans.
French Battery & Carbon Co., Mad-
ison, Wis.—Flash Lights.
Goudy Gum Corporation, Boston,
Mass.—Chewing Gum
Gold Dust Corporation, Atlanta,
Ga.—Washing Powder.
Gutchess, H. C. & Co., Port Byron,
N. Y.—Imperial Mince Meat.
Jacobs, Edw., West Chester, Pa.—
Fancy Button Mushrooms.
K-D Lamp Co., Cincinnatti—Auto
Head Lights
Kerr Glass Co., Sand Springs, Okla.
—Glass Fruit Jars.
Kaufmann Bros. & Bondey, New
York—Assorted Fine Smoking Pipes.
Langrell, J. & Bro., Baltimore—
Maryland Chief Tomatoes.
Lipton, Thos. J. & Co, New Or-
leans, La.—Lipton’s Teas and Cocoa.
Libby, McNeil & Libby, Chicago—
Libky’s Canned Fruits.
Lever Brothers, Cambridge, Mass.
—Lever’s Toilet Soap.
Morton Salt Co., Dallas—Morton’s
Sait.
Maltop,
top. .
Mistietoe Creameries, Ft. Worth—
Mistletoe Butter.
Maple Flake Oats Co., Chicago—
Maple Flake Oats.
Martin & Martin, Chicago—EZ
Stove Polish.
National Carbon Co., Kansas City,
Mo.—Flash Lights.
National Toilet Co, Paris, Tenn.—
NADINES Toilet Articles.
Northwestern Yeast Co., Chicago—
Yeast Cakes. ;
Orbit Listerated Gum Co., Dallas—
Orbit’s Listerated Gum.
Opler, E. & A. Co., Chicago— Moth-
er’s Cocoa.
Pet Milk Sayles Corp., Dallas—Pet
Milk.
Paris Candy Co, Paris, Texas—
“The Best Stick Candy in the World.”
Penick & Ford, New Orleans—P. &
F. Syrups.
" Rheinstrom, Bros. Co.,
O.—Crystalized Pineapple.
Royal Distributing Co, New York
—Gelatine.
The Co, New York—Mal-
LP
Cincinnati,
Seaboard Milling Co., Galveston,
Texas—Comet Rice.
Skinner Mfg. Co., Ft. Worth—
Skinner’s Macaroni & Spaghetti.
Superior Peanut Co., Cleveland, O
—Salted Jumbo Peanuts and Al-
monds.
Snider Preserve, T. A. Co., Rochest-
er, N. Y.—Snider’s Catsup.
Three Minute Cereal Co., Cedar
Rapids, Iowa—Three Minute Cereals.
Three In One Oil Co., New York—
Three In One Oil
Whittemore  Bros., Cambridge,
Mass.—Whittmore’s Shoe Polish.
Walker Properties Co., Austin, Tex.
—Canned Chile and Tamales.
Williamson Dickey Mfg. Co., Ft.
Worth, Texas—Children’s Rompers.
Wausau Mfg. Co, Wausau, Wis.—
Tooth Picks.
Whaley Mill & Elevator Co., Gaines-
ville, Texas—Sacked Flour.
Northam Wortham Corp.
York—Cutex Sets.
Yukon Mill & Elevator Co., Yukon,
Okla.—Yukon Flour.
Frank Tea & Spice Co., Cincinnati,
Ohio—
New
NEW COMMANDANT
FOR AGGIELAND
FORMER GRID STAR
Lieutenant-Colonel Charles J. Nel-
son, Ninth Infantry, Fort Sam Hous-
ton, has been detailed to become
Commandant at A. & M. College,
succeeding Col. Charles F. Turner,
whose time at College has expired.
Colonel Nelson is a graduate of Ala-
bama Polytechnic where he was a
distinguished military student and a
star football player. He is a veteran
of the Spanish-American and World
Wars and has been with the Ninth
Infantry for the past two years. He
and his wife and two daughters will
move to College before the opening
of the fall term. Col. Turner has
been transferred to Oklahoma City
where he will be in charge of a re-
cruiting office.
age—Merchandise Groceries.
Behrens Drug Co., Wholesale Drugs
—Safety Razors and Toilet Articles.
Bruck Brothers, Tobacconists and
Confections— Sailors Candy.
Brown Tire Co., Auto Tires— Ford
Casing
Baurle, Ed., Jeweler—Gold Cuff
Links.
Clifton Simpson Co., Hardware -
Ford Tube.
Cameron, Wm. & Co., Wholesalz &
Retail Lumber and Builders’ Supplies
—Imported Vase.
Cox, R. E. & Co., Dry Goods— Tuoil-
et Set. :
Cooper Coofee Co, Wholesale Cof-
fee & Spices—“Cooper’s Best” and
Spices.
Cris Cafe, Cafe—Meal Tickets.
Dennis, R. T. & Co., Furniture and
Household Furnishings—Floor Lamp.
Elite Cafe, Cafe—Meal Tickets.
Eubank, Carter, Brokerage Co.—
Canned Goods.
Goldstein Migel Co., Dry Goods and
Ready-to-Wear—Floor Lamp.
Harden Kelly Drug Co.
Drugs—Trade Tickets.
Retail
Hil, Ww. J, Hagberdasher—Man’s 2
Wool Sweater.
Hocks, Inc.
Hat.
Hicks Rubber Co., Rubber Tires—
Ford Dayton Tire.
Kelly Bone Printing Co., Printers
and Stationery—Telephone Stand.
Kemendo, V. Co, Wholesale Pro-
duce—Delicious Apples.
K. C. Waffle House, K. C. Waffles
—Meal Tickets.
Lone Star
Cream Factory—Lone
Cream Tickets.
McKinnon Drug Co., Retail Drugs
—Trade Tickets.
Martin, Homer,
Chicken Feed.
Merrick Co, The, Baby Percy—
Baby Percy Gold Pins.
Miller Produce Co., Wholesale Pro-
duce—Delicious Apples.
Miller Cotton Mills, Cotion Mills--
Gingham Dress Patterns.
McKnight Sundries Co., Wholesale
Drug Sundries—Fruit Bowl.
McLendon Hardware Co., Whole-
sale Hardware—Coffee Percolater.
Novich, H., Imported Novelties and
Glassware—Set Candle i
Namans, H., Jewelers—Floor
Lamp ry
Orpheum Theatre,
Ice
Ice
Ice Cream Co.
Star
Teed Store—
volun and
Pictures—Theatre Tickets. n
Patton, A. C. & Co., Ladies’ ‘Ready
to-Wear—Lady’s Silk Undergarments
Pfaffle & Co., Jewelers-—Vase.
Peebles Main Cigar Co., Whole-
sale Distributors Cigars—White Owl
Cigars.
Pasteurized Milk Co., Pasteurized
Milk—Milk Tickets.
Percy Battery Co.
Trade Tickets
Palace Theatre, Moving Pictures-—
Theatre Tickets.
Stamps Produce Co., Wholesale &
Retail Produce— Delicious Apples.
Sanger Bros., Dry Goods, Ladies’
and Gents’ Ready-to-Wear—Lady’s
Kimona.
Studer, Fred, Jeweler—Floor Lamp
Turner Coffield Co., Wholesale
Produce—Delicious Apples.
Turner Brokerage Co., Wholesale
Produce—Jumbo Onions.
Victory Theatre, Moving Pictures
— Theatre Tickets.
Waco Mattress Factory, Mattress
Factory—Fine Mattress.
Waco Mill & Elevator Co, Flour
Mill—Belle of Waco Flour.
Waco Garment Co., Garment Man-
Batteries—
ufacturers—Men’s and Boys’ Over-
alls.
I Witt & Jones, Furniture—Table
Lamp.
Waco Drug Co., Wholesale Drugs
—Imported Perfume.
JIM BRADFORD
REPLACES WILSON
AT BURLESON
Shortly after the resignation of
Woodrow Wilson as Athletic Direitor
of Burleson College of Greenville,
Jim Bradford, 24, last year coach of
Greenville High, was chosen to fill the
place. Jim was very popular in
Greenville with his work with the
High School teams of that city and
the directors of Burleson considered
themselves very lucky that he was
available for the place. “Old Folks”
Bradford has coached at both Mineral
Wells and Greenville since graduating
from A. & M., and has done well at
both places. He played center at
Av & MM. having transferred
here from Tennessee and was one of
the most popular men on the campus.
Jim is one of the hardest working
coaches in the game and should con-
tinue to give successful teams to
Burleson College. He carries with
him the best wishes of his many A. &
M. admirers.
yr
Haberdashers—Man’s
ah
W