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About The Texas Aggie. (College Station, Tex.) 1921-current | View Entire Issue (Aug. 15, 1927)
KOUNTRY STORE (Continued from Page 1) future student and ex-student body. It has ever been an ardent supporter of the Student Loan Fund, a fund principally raised, maintained and ad- ministered by the State Association of Former Students of the A. & M. College, of which Association the Me- Lennan County Club is a sub-ordinat- ing part. Our Club, realizing the vast good the Student Loan Fund has done and is doing in helping worthy and am- bilious boys to obtain an education at the A. & M. College, determined to help, mainta.n and augment this fund. So a few years ago during the ad- m nistraticn of Edmund Taylor, then tresident of cur Club, the idea was advanced to operate a KOUNTRY STORE, each year at the Cotton Pal- lace Exposition, the operation to be from merchandise, we hoped to be donated us by the different firms and corporations in the United States, do- ing business in this section; the di- reet benefit to be received by those donating to be the intense, unige and beneficial adveriisement we would give {he merchandise so donated; the direct benefit the Club would receive, to be the little mcney we might make, to Le principally used to loan some de- serving boys to obtain an education at the A. & M. College, who but for this help might be bound forever to a yoke of menial and uneducated servi- tude. : The idea once advanced took con- crete shape immediately; every mem- ber pledged support; proper commit- tees were appcinaed; a suitable build- ing was purchased at the Exposition grounds, and through a quick and in- tesive campaign for donations, back- ed by the generous and enthusiastic help of our local jobbers and mer- chants, we were able to stock our store with sufficient good merchan- dise to be ready for our first opening at the beginning of the Cotton Pal- ace Exposition in October, 1925. Every member of our local Club not only gives unselfishly his time, support, help and sometimes his money, but by a cooperation and co- ordination unequaled in any organiz- ation and through the untiring abili- ty and efforts of our present Presi- dent, Mr. H. G. Hynds and his execu- tive staff, the results of our efforts hyve been . entirely satisfactory to both our Club, and we fell, you do- nators, and it has been decided to make the A. & M. KOUNTRY STORE a permanent enterprise to be run each year at the Cotton Palace Expo- sition in Waco, Texas, by the mem- bers of our local A. & M. Club. The geod we have already accom- plished is best expressed in the fol- lowing letters, one from Mr. E. F. McQuillen, the Executive Sercetary of the Association of Former Stu- dents of the A. & M. College of Tex- as, and the other from Mr. W. V. Crawford, the President of the Texas Cotton Palace Exposition, and we re- spectfully ask you to read both let- ters, to-wit: College Station, Texas, July 2, 1927. The McLennan County A. & M. Club, Mr. H. G. Hynds, President, Waco, Texas. Dear Friends: Your club is the only local A. & M. Club maintaining a student loan fund at A. & M. College. I wonder if all of you fully realize the tremendous amount of good accomplished through such a fund. Your loan fund was established in January of 1926, approximately a year and a half ago. Since that time $1,042.50 has been loaned to twenty- two A. & M. boys. TWENTY-TWO men have been assisted in securing their education. Without this help- ing hand many of these boys would have been forced to drop out. I find in looking over the names of these twenty-two men, that I know every one of them personally and know their conditions and their struggles. I wish I could present them to you. It would make you feel a glow of pride to rea- lize that you were helping boys of their cailber. Perhaps the most as- tounding part of your contribution is the fact that it will go on indefinitely, year in and year out, performing as it has in the past. I just wanted this club to know what was being accomplished through its efforts. Call on me, or your of- fice at College, at any time for any- thing. Cordially yours, (Signed) E. E. McQuillen, Executive Secretary. Waco, Texas, November 17, 1926. To the McLennan County A. & M. Club, Through its President, Waco, Texas. Dear Sirs: It affords me a great pleasure to advise you that at a recent meeting of the Directors of the Texas Cotton Palace the following resolution was unanimously adopted, to-wit: “Be it, RESOLVED by the Directors of the Texas Cotton Palace, in regular session assembled, that we genuine- ly endorse the A. & M. Club’s opera- tion of the store known as the “A. & M. KOUNTRY STORE”, during the term of the Cotton Palace and ap- plaud the spirit of the members of this Club for their unselfish and phi- ianthropic efforts in helping to raise funds, by the running of this store, for their STUDENT LOAN FUND, a fund raised principally from among the former students of the College, and used by their State Association to help poor and worthy young men to finish their education at the Agri- tural and Mechanical College of Tex- as; that we further commend the op- .ration of this store by this Club to all with whom it may be brought in contact, as being worthy of their sin- cevest consideration and help, and as cffering a medium for effective and safe advertisement for good mer- chandise during the course of the Cot- ton Falace Exposition. Be it furth- er, RESCLVED that a copy of these recoluticns be mailed to the “McLen- nan County A. & M. Club.” A's Fresident of the Texas Cotton Palace, I am very glad to advise you cf the above action, and I want to add ‘personally my congratulations and encouragement on the splendid and unsellish work you boys are do- ing. Very truly yours, (Signed) W. V. Crawford, President. WHY OUR KOUNTRY STORE IS THE VERY BEST OF GOOD ADVERTISEMENT We now ask you not to consider any further the good we accomplish through our Lean Fund on account of our donations. We realize that you donators cannot keep up your re- spect.ve organizations successfully by continuously giving your mer- chandise to every charitable, or phi- lanthropic cause, which may appeal to you, however worthy, or meritorious that cause may be. WE MOST EM- PHATICALLY WANT. . YOU - TO KNOW THAT WE DO NOT ASK DCNATICNS OF YOU FROM THE STANDPOINT OF THE WORTHI- NESS OF OUR CAUSE. BUT WE DO WANT YOU TO KNOW THAT WE ASK THESE DONATIONS BE- CAUSE OF THE BENEFIT AND GOOD YOU WILL DERIVE FROM A BUSINESS STANDPOINT, FROM TEE UNIQUE, INTENSIVE AND DIRECT ADVERTISEMENT WE GIVE TO THE MERCHANDISE YOU DONATE US, and we do not be- lieve your advertising department can provide better advertising re- sults at the same cost than we give you. “4 In the first place, it is a well known fact, that the Texas Cotton Palace Exposition held each year in Waco, during the middle of the fall, differs from the ordinary State Fairs, and reaches a class of people differ- ent and more directly than any other State Exposition of its kind. Its agricultural, domestic science and particularly its cotton products dis- plays, attract large numbers or peo- ple not only from this and immediate- ly adjcining counties, but as well the counties of Central Texas generally, and Western and Southwest Texas in particular. Its social features and entertain- ments, are exceptional in their grand- eur and unique in their presentation and association; its Queen’s Ball is unsurpassed in gorgeousness of cos- tuming and display of beauty by any similar pageantry in the United States. It gathers together as direct subjects of the Queen’s Court, rep- resentatives from every state in the Union, as well as the Governments of Mexico and Dominion of Canada. And throughout all this concourse of people, both rich and poor, high and low, there exists a comity and a family friendship distinet from any gathering at similar State Fairs, and practically all visitors at the Expo- sition will, at some time, before it is over, visit the KOUNTRY STORE either as interested, or curious spec- tators, or as shoppers desiring the test merchandise for the least money, for we have established an enviabie and just reputation for selling only the best merchandise for the least money. No article of merchandise we sell costs the purchaser more than ten cents, yet the retail price of some of this merchandise runs as high as $1.50 per article, and few articles retail as little as ten cents and none less. The truth is we do not sell merchandise, we sell TRADE TICKETS for not more, nor less than ten cents per ticket; each ticket has a serial num- ber to correspond with a similar number of some certain twenty bins containing merchandise, each bin con- taining different merchandise. The purchaser does not know the nature of his purchase until it is deiivered to him by the salesman, or the speel- er, and upon delivery, the merits and or Smoked Bacon”; superiority of this particular article is discussed by the salesman. There- fore the unigeness of the advertise- ment, the direct and personal touch given the same. Qur salesmen are men prominent in business and social circles of Waco; they have become proficient as KOUNTRY STORE salesmeri; our speelers are from among the same class; they have become experts in crying out and advertising the super- jority of your merchandise; w= ob- tain a direct contact with our cus- tomers; we talk with them about your merchandise both by this per- sonal contact, and through an elec- (ric loud speaker operated ‘contin- uously throughout our business day by another expert. Who, of you, among our donors, could employ the services of Mr Walter Lacy, President of the Citi- zens National Bank, one of the old- est and largest banks in the city of Waco; cr of Mr. E. P. Hunter, general manager of Cameron & Co., one of the larges: wholesale lumber companies in Texas; or of Judge Wm. Sleeper, cne of the ablest lawyers in Texas; or of Mr. John Barnes, president of Barnes Lumber Company, another of the largest lumber corporations in Central Texas; or of Mr. R. J. Potts, president of D. June & Co., one of our largest iron foundries and ma- chine shops in this territory. Who, we say, among those who donate to us, could purchase the services of these gentlemen to sell and advertise your wares and ery out to the throngs befcre them, the superiority, for in- stance, of “Armstrong s Plover Hams, or “Davis Baking Powder and Cocomalt”; or “Van Camp’s Pork and Beans”; or Liggett & Myers Chesterfied Cigarettes”; or “Price-Booker Pickles”; or Southern Cotton Oil Trading Company’s ‘Snow Drift”; or Corning Glass Works’ “Pyrex”; or Nadine’s toilet articles; or Brown Cracker Company’s cakes and crackers; or “Barton’s Dyan- shine”; or “Coty’s Perfumes” and many, many other standard lines which we handle and advertise. And yet these men, and many others as important and able, don the jumpers of the KOUNTRY STORE and glad- ly GIVE their time, from day to day, to sell your merchandise and tell to the hundreds of customers, who crowd around our store every day and night, the merits and the super- iority of the same. And we want to impress upon you again the method of our advertising; the character and caliber of the men behind the movement; the personal touch and contact they obtain with the purchasers and customers to- gether with the many other advertis- ing features we present, is a charac- ter of advertisement you cannot buy from any other source for the cost to you in your donations to us. : Last year we enlarged our methods by putting on SPECIAL DAY SALES for certain firms and corporations. We were able to have six of these SFECIAL SALES DAYS. The firms participating, making unusual- ly large donations of their merchan- dise for the privilege of the Special Day feature. On a Special Day we confine our advertising to the products of the firm whose Special Day it is. We decorate the entire outside of our building with that firm’s advertise- ment exclusively; our bins are filled principally with that firm’s merchan- dise; the Ford car, we usually give away at the end of the season, is dec- orated with that firm’s advertise- ment and paraded through the streets of Waco in charge of a special ad- vertising man, who announces the Special Day feature to crowds on the streets through a megaphone, and throws out to these crowds advertis- ing matter and samples of this firm’s products; we further turn over the general conduct of our business to the General, District or Local Sales Manager and their demonstrators of the Special Day firm, and our sales- men and speelers are especially in- structed in the merits of this partic- ular merchandise and work under the direction of the General, District or Local Sales Manager in charge; our loud speaker is turned over for lec- tures to the crowds by experts versed in the merits of the merchandise we sell on that day, and in the after- neon cur airplane, the wings of which bear in large letters the advertise- ment of this Special Day firm's pro- ducts, is sent up in charge of our A. & M aviators, who fly over the city of Waco and the Cotton Palace grounds and veritably bombard the inhabitants with circulars pertaining to this merchandise, and let down parachutes containing the same, which parachutes are redeemed by prizes given to the finders, and at the end of the day’s business we give away handsome presents, and just be- fore these prizes are awarded and the crowds are the largest, we have your representative give a ten, or fifteen minute talk on the superiority of the merchandise for that Special Day Each Special Day is exclusive in the line of merchandise sold on any other Special Day. That the firms joining us in last year’s Special Days were well paid and well satisfied, we have no hesi-| tancy in saying and we respectively refer you in substantiation of our statement to the following firms who had Special Days last year: Armstrong Packing Co., of Dallas, Texas. Davis Baking Powder Co., of Ho- boken, N. J. Price-Booker Pickle Co., of Waco, Texas. Liggett-Myers Co., of —4—M8 — Van Camp’s Products Co., of In- dianapolis, Ind. Southern Cotton Oil Trading Co, of New Orleans. “Snowdrift.” Brown Crackker Co., of Dallas, Tex. These firms, through their Gener- al, District and Local Managers, held Special Days at our KOUNTRY STORE, and in most cases had their own demonstrators present, and in this connection we want to take this public opportunity to personally thank Mr. Bailey, General Sales Man- ager of the Armstrong Packing Co.; Mr. Roter, President of the Price- Booker Pickle Co.; Mr. Joe M. Cof- field, District Representative of “Snow Drift”, and Mr Epple, Dis- trict Sales Manager of Chesterfield Cigarettes; Mr. E. D. Johnson, Dis- ‘rict Sales Manager of Davis Baking Powder Co.; Mr. Sam Rozzetta, Lo- cal Representative of Brown Cracker Co., for the able assistance they gave in making their respective Special Days a success. The above pictures were taken on these Special Days. Those pictures which have no crowd were taken in the morning before the gates of the Exposition were open for business, which we were forced to take then on account of not being able to ob- tain a photographer at any other time. The cut showing the enormous crowd, which by actual count, was ov- er 2,000 people, is a truthful repre- sentation of the crowds on our last night’s operation and conveys its own message of the popularity of the KOUNTRY STORE. This year we hope to have TEN SPECIAL DAYS during the 16 days of the Cotton Palace Exposition, and have already received communications from different firms, for one of these days, asking our terms and conditions. In conclusion we want to take this means of again appealing to you for your usual donation to our enterprise for the year 1927. We ask you to not consider our request from a stand- point of charity, but to carefully ana- lyze the good we do for you in the ddirect and unique advertisement we give your merchandise. If you will do this, we feel you must conclude that you have not among your sys- tem of advertising a better means of heralding, to similar crowds, the merits of your merchandise, than the medium we offer you through our KOUNTRY STORE. We sincerely trust that you feel in- terested enough in our 1927 operation to want to become one of the Ten Special Day cdintributors, and will write us for conditions and terms. But regardless, we want you to know our gratitude for the help you have given us by your past donations, and sincerely trust we may continue to serve you this year and for many years to come. Very respectfully yours, McLENNAN COUNTY A. & M. CLUB. By ABE GROSS, Executive Chairman KOUNTRY STORE ZAG:MC Address all communications as to Special Day Conditions to— ABE GROSS, P. O. Box 371, Waco, Texas. TEMPLE CLUB CELEBRATES HEAT WITH BIG PICNIC The “Biggest Little A. & M. Club in the World” has held its monthly meetings right thru the hot summer and reports a very successful series. Their annual summer picnic was one of the high spots of the off-season. Thru the courtesy of E. L. Elwood, ‘21, manager of the Scott and White Dairy Farm, the picnic was held out there in a beautiful grove. The task of feeding the mob was turned entire- ly over to the ladies and now they will never be able to shake the job off because they handled it so well. The Temple and Bell County A. & M. Club meets the last Friday night in every month and they always have good turn-outs. _ — HOW TO BECOME UNPOP- ULAR! lr a — A card from E. H. “Pewter’ Pendleton, ’23, says he is sleeping under blankets every night on his 8,000 mile tour of the Northwest. Ie is in Vancouver now. In the mean- time, it’s 100 in the shade at College. GENERAL CONTRIBUTORS (Continued from Page 1) WACO CONTRIBUTORS (Continued from Page 1) Corning Glass Works, Corning, N. Y.—The Best-Pyrex Dishes Made. Coty, Inc., New York—Coty’s Toilet Water. Capital Food Products Co., Dallas— Salad Dressing. Cand&la Dry Western Sales fCo., San Francisco—Canada Dry Ginger Ale DeMuth, Wm. & Co., New York— Brair Smoking Pipes. Detroit Graphite Co., Houston— Graphite Enamel. Durkkee, E. R. & Co., New York— Durkee’s Salad Dressing. E. A Laboratories Co., Brooklyn, N. Y.— Auto Horn. Empson Packing Co., Longmont, Colo.—Brown Beauty Beans. French Battery & Carbon Co., Mad- ison, Wis.—Flash Lights. Goudy Gum Corporation, Boston, Mass.—Chewing Gum Gold Dust Corporation, Atlanta, Ga.—Washing Powder. Gutchess, H. C. & Co., Port Byron, N. Y.—Imperial Mince Meat. Jacobs, Edw., West Chester, Pa.— Fancy Button Mushrooms. K-D Lamp Co., Cincinnatti—Auto Head Lights Kerr Glass Co., Sand Springs, Okla. —Glass Fruit Jars. Kaufmann Bros. & Bondey, New York—Assorted Fine Smoking Pipes. Langrell, J. & Bro., Baltimore— Maryland Chief Tomatoes. Lipton, Thos. J. & Co, New Or- leans, La.—Lipton’s Teas and Cocoa. Libby, McNeil & Libby, Chicago— Libky’s Canned Fruits. Lever Brothers, Cambridge, Mass. —Lever’s Toilet Soap. Morton Salt Co., Dallas—Morton’s Sait. Maltop, top. . Mistietoe Creameries, Ft. Worth— Mistletoe Butter. Maple Flake Oats Co., Chicago— Maple Flake Oats. Martin & Martin, Chicago—EZ Stove Polish. National Carbon Co., Kansas City, Mo.—Flash Lights. National Toilet Co, Paris, Tenn.— NADINES Toilet Articles. Northwestern Yeast Co., Chicago— Yeast Cakes. ; Orbit Listerated Gum Co., Dallas— Orbit’s Listerated Gum. Opler, E. & A. Co., Chicago— Moth- er’s Cocoa. Pet Milk Sayles Corp., Dallas—Pet Milk. Paris Candy Co, Paris, Texas— “The Best Stick Candy in the World.” Penick & Ford, New Orleans—P. & F. Syrups. " Rheinstrom, Bros. Co., O.—Crystalized Pineapple. Royal Distributing Co, New York —Gelatine. The Co, New York—Mal- LP Cincinnati, Seaboard Milling Co., Galveston, Texas—Comet Rice. Skinner Mfg. Co., Ft. Worth— Skinner’s Macaroni & Spaghetti. Superior Peanut Co., Cleveland, O —Salted Jumbo Peanuts and Al- monds. Snider Preserve, T. A. Co., Rochest- er, N. Y.—Snider’s Catsup. Three Minute Cereal Co., Cedar Rapids, Iowa—Three Minute Cereals. Three In One Oil Co., New York— Three In One Oil Whittemore Bros., Cambridge, Mass.—Whittmore’s Shoe Polish. Walker Properties Co., Austin, Tex. —Canned Chile and Tamales. Williamson Dickey Mfg. Co., Ft. Worth, Texas—Children’s Rompers. Wausau Mfg. Co, Wausau, Wis.— Tooth Picks. Whaley Mill & Elevator Co., Gaines- ville, Texas—Sacked Flour. Northam Wortham Corp. York—Cutex Sets. Yukon Mill & Elevator Co., Yukon, Okla.—Yukon Flour. Frank Tea & Spice Co., Cincinnati, Ohio— New NEW COMMANDANT FOR AGGIELAND FORMER GRID STAR Lieutenant-Colonel Charles J. Nel- son, Ninth Infantry, Fort Sam Hous- ton, has been detailed to become Commandant at A. & M. College, succeeding Col. Charles F. Turner, whose time at College has expired. Colonel Nelson is a graduate of Ala- bama Polytechnic where he was a distinguished military student and a star football player. He is a veteran of the Spanish-American and World Wars and has been with the Ninth Infantry for the past two years. He and his wife and two daughters will move to College before the opening of the fall term. Col. Turner has been transferred to Oklahoma City where he will be in charge of a re- cruiting office. age—Merchandise Groceries. Behrens Drug Co., Wholesale Drugs —Safety Razors and Toilet Articles. Bruck Brothers, Tobacconists and Confections— Sailors Candy. Brown Tire Co., Auto Tires— Ford Casing Baurle, Ed., Jeweler—Gold Cuff Links. Clifton Simpson Co., Hardware - Ford Tube. Cameron, Wm. & Co., Wholesalz & Retail Lumber and Builders’ Supplies —Imported Vase. Cox, R. E. & Co., Dry Goods— Tuoil- et Set. : Cooper Coofee Co, Wholesale Cof- fee & Spices—“Cooper’s Best” and Spices. Cris Cafe, Cafe—Meal Tickets. Dennis, R. T. & Co., Furniture and Household Furnishings—Floor Lamp. Elite Cafe, Cafe—Meal Tickets. Eubank, Carter, Brokerage Co.— Canned Goods. Goldstein Migel Co., Dry Goods and Ready-to-Wear—Floor Lamp. Harden Kelly Drug Co. Drugs—Trade Tickets. Retail Hil, Ww. J, Hagberdasher—Man’s 2 Wool Sweater. Hocks, Inc. Hat. Hicks Rubber Co., Rubber Tires— Ford Dayton Tire. Kelly Bone Printing Co., Printers and Stationery—Telephone Stand. Kemendo, V. Co, Wholesale Pro- duce—Delicious Apples. K. C. Waffle House, K. C. Waffles —Meal Tickets. Lone Star Cream Factory—Lone Cream Tickets. McKinnon Drug Co., Retail Drugs —Trade Tickets. Martin, Homer, Chicken Feed. Merrick Co, The, Baby Percy— Baby Percy Gold Pins. Miller Produce Co., Wholesale Pro- duce—Delicious Apples. Miller Cotton Mills, Cotion Mills-- Gingham Dress Patterns. McKnight Sundries Co., Wholesale Drug Sundries—Fruit Bowl. McLendon Hardware Co., Whole- sale Hardware—Coffee Percolater. Novich, H., Imported Novelties and Glassware—Set Candle i Namans, H., Jewelers—Floor Lamp ry Orpheum Theatre, Ice Ice Ice Cream Co. Star Teed Store— volun and Pictures—Theatre Tickets. n Patton, A. C. & Co., Ladies’ ‘Ready to-Wear—Lady’s Silk Undergarments Pfaffle & Co., Jewelers-—Vase. Peebles Main Cigar Co., Whole- sale Distributors Cigars—White Owl Cigars. Pasteurized Milk Co., Pasteurized Milk—Milk Tickets. Percy Battery Co. Trade Tickets Palace Theatre, Moving Pictures-— Theatre Tickets. Stamps Produce Co., Wholesale & Retail Produce— Delicious Apples. Sanger Bros., Dry Goods, Ladies’ and Gents’ Ready-to-Wear—Lady’s Kimona. Studer, Fred, Jeweler—Floor Lamp Turner Coffield Co., Wholesale Produce—Delicious Apples. Turner Brokerage Co., Wholesale Produce—Jumbo Onions. Victory Theatre, Moving Pictures — Theatre Tickets. Waco Mattress Factory, Mattress Factory—Fine Mattress. Waco Mill & Elevator Co, Flour Mill—Belle of Waco Flour. Waco Garment Co., Garment Man- Batteries— ufacturers—Men’s and Boys’ Over- alls. I Witt & Jones, Furniture—Table Lamp. Waco Drug Co., Wholesale Drugs —Imported Perfume. JIM BRADFORD REPLACES WILSON AT BURLESON Shortly after the resignation of Woodrow Wilson as Athletic Direitor of Burleson College of Greenville, Jim Bradford, 24, last year coach of Greenville High, was chosen to fill the place. Jim was very popular in Greenville with his work with the High School teams of that city and the directors of Burleson considered themselves very lucky that he was available for the place. “Old Folks” Bradford has coached at both Mineral Wells and Greenville since graduating from A. & M., and has done well at both places. He played center at Av & MM. having transferred here from Tennessee and was one of the most popular men on the campus. Jim is one of the hardest working coaches in the game and should con- tinue to give successful teams to Burleson College. He carries with him the best wishes of his many A. & M. admirers. yr Haberdashers—Man’s ah W
