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About The Daily Bulletin/Reveille. (College Station, Tex.) 1916-1938 | View Entire Issue (March 25, 1924)
The Daily Bulletin -r Vol. VII College Station, Texas, Tuesday, March 25, 1924. No. 144 PRESIDENT T0 LEAVE AGENTS WILL SHOW CORRECTS FALLACIES [TALY MIDDLE APRIL Latter Part of Month Will be Spent in Switzerland; Then Follow Visits to Belgium and England. Saturday and Sunday, April 12 and 13, will be spent in Venice, by Pres- ident W. B. Bizzell and Charles E. Friley and one day will be taken up with a gondola trip visiting the principal points of interest in Venice, such as St. Mark’s Square, Church of St. Mark, (Pala d’Oro-Battidterio). Doge’s Palace, Walk to Rialto, Markets, Grand Canal, Visit of Frari’s Church, Lace and Glass Manufacturies. They will depart frcm Venice Monday morning at 9:30, and will arrive in Milan at 3:15 p. m., where they will have ac- comodations in the Hotel Continental. Only one day, Tuesday, April 15, w'll be spent in Milan, Half of the time will be spent in sight-seeing by private automobile ,visiting all of the principal points of interest. They will depart from Milan on Wednes- day afternoon at 2:25 o’clock, having dinner in the restaurant car, and ar- riving in Lucerne at 8:35 where they will have accomodations at the Grand Hotal National. Thursday, April 17, will be spent in Lucerne. A three-hour sight-see- ing drive will be taken by private carriage, visiting principal points of interest in the town. They will de- part from Lucerne on Friday morn- ing, April 18 ,at 8:18 o’clock and will arrive at Interlaken at 12:05 p. m,, where they will have accomodations at the Hotel Victoria. Saturday, April 19, will be spent at FARM MACHINERY Extension Service Will Cooperate with Manufacturers in Demonstra- ting Modern Equipment Agents of the Extension Service of the A. & M. College of Texas will co- operate with representatives of eleven of the largest manufacftarers of farm implements in the United States in demonstrating the value of modern products for farm planting and cultivation to farmers in three districts of Eastern Texas the latter part of next month. Demonstratioes will be held at Teneha on April 22, Lufkin ¢n April 24 and Liv ngston on April 26. M. R. Bentley, farm engzincer of the A. & M. Extension Service, and A. W. Buchanan, district agent, will be in charge of the “Stumps and Prejudice are the chief obstuctions to the employment of im- proved agricultural instruments in Eastern Texas,” Mr. Bentley said in announcing the plans for the exhibi- tions. “By these demonstrations we hope to redirect the prejudice from the modern tools to the stumps, open- | ing the way for the use of the former and the elimination of the latter. ‘This will be done by showing the far- mers in practical field work how the machines of the manufacturers save | time and labor. No sale cf machine- ry will be allowed at the time of the demonstrations and all brands will be exhibited impartially to enable the farmers to see just what can be ac- complished. It will undoubtedly be the biggest.demonstration of the kind ever held in the state”. demonstrations. | Interlaken, with a half-day excursion | WEATHER REPORT FOR WEEK by private carriage to Lauterbrunnen ENDING MONDAY MARCH 24 and Trummelbach. They will depart | : | gi ERY By 8:00 o’clock Mcnday morning was 0.75 es Ovieland aud will o artive in inches, maximum temperature 70 de. Meiirens at 6:39 p. n. where they | grees, minimum 35 degrees, and mean will have accontaodalions at the Mon- jos degrees, actording to the report of tras Paloes Tota) | records made by the Experiment Sta. Monday, April 21, will be spent in fin — Montreux, with a half-day excursion | If you want to enjoy the heartiest by private carriage visiting the prin- | chuckles of your life, to be thrilled cipal places of interest. They will land gripped in the surge of great depart from Montreux at 7:46 a. m. drama, relieved by brightest comedy, on Tuesday, April 22, and will arrive be sure to see Laureatte Taylor in (Continued on Col. 1, Page 4) |“Happiness” at the Queen tcday. Rainfall for the week ending at ~ BOUT ADVERTISING | Public Relations Man Delivers Twelfth of Mid-Continent Lectur- ship Course at College. The popular fallaci:s or misconcep- tions of advertising wer. answered by F. L. Blanchard, director of public | relaticns oi the Henry L. Doherty & Co. of New York city and former editor of one of New York’s greatest | newspapers and the value and abso- | lute necessity of proper advertising | to business and to popular comfort ‘and econcmy told to the engineering | students of the A. & M. College of | Texas Friday evening. His address | was the twelfth of the lectureship i course of the Mid-Continent Gas and Oil Association endowed at this insti- tution. He was introduced by Dr. C. C. Hedges, head of the Department of Chemistry and Chemical Engineer- ips. HOU, or entioned five popular misccn- cept! Aug mae corrected ideas in their places? (Bes were, that ad- advertising will build? ee fortune overnight that op “of! get-rich-quick scheme, the to of e crook, that unadvertised goods ap Pp often better than advertised ones, that advertising need not be con- stant, that it does not pay, and that advertising dies without getting ef- fect in the mind of consumers. “Instead of being an Alladin’s lamp for immediate riches to crooks”, Mr. Blanchard said, “it is like a high ten- sion current. If it is in the hands of c¢ne who is ignorant as to its use and control, disaster is sure to follow and if it is correctly handled wonderful success will be the reward. It is a great business force and must be used | by a business man who knows how to | control it and when to use it. | “There may be some isolated cases | of nonadvertised goods being of first grade quality, but they are the excep- tion that make the rule all the more binding. No ‘man is able to build a ' big permanent sales record on a non- | standard article”. He called the "name of a once popular cigar which gained its popularity through adver- tising, but which was lost in unpopu- ‘larity as soon as the manufacturer substituted a cheap grade of tobacco. | (Continued on Page 2 Column 1)